Deskripsi pekerjaan Social Media & Content Executive (Part Time) How I Met Coffee
Overview
Manage the brand’s social media activities end-to-end, from content planning and production to publishing, while also supporting simple activations to increase brand awareness and engagement across two Bali outlets.
Key Responsibilities
1. Content Planning & Creation
- Create monthly content plans (feed, reels, stories)
- Produce photo & video content regularly (onsite at the outlets)
- Write captions aligned with the brand’s tone and identity
- Adapt relevant content trends to fit the brand
2. Social Media Management
- Schedule and publish Instagram content
- Manage daily Instagram Stories (promotions, behind-the-scenes, outlet activities)
- Ensure visual and messaging consistency across platforms
- Monitor content performance (engagement, reach, insights, etc.)
3. Light Activation & Campaign Support
- Execute simple campaigns (promotions, giveaways, small collaborations)
- Organize light in-store activations (approximately once per month per outlet)
- Coordinate with outlet teams for content and activation needs
- Support campaign execution from ideation to documentation
4. Reporting & Improvement
- Prepare monthly performance reports
- Provide insights and recommendations for content improvement
- Scope & Expectations
- Main focus: content & social media
- Activations are light and not frequent
- Willing to be mobile between two outlets (shooting & activations)
Qualifications – Social Media & Content Executive
- Minimum 1 year of experience in social media and/or content creation
- Must provide a content portfolio (Instagram / TikTok accounts previously handled)
- Comfortable creating content independently (shoot & edit) using a smartphone
- Has a strong visual and aesthetic sense (clean, artsy, and not overly commercial)
- Understands basic content performance metrics (engagement, reach, simple insights)
- Familiar with editing tools such as CapCut, VN, or similar apps
- Able to work independently and hands-on (not just planning)
- Communicative and able to coordinate with outlet teams
- Willing to be mobile between two locations (Seminyak & Sanur)
- Proactive and consistent in content execution
Must Have
- Experience in F&B, lifestyle, or hospitality industry
- Experience handling more than one brand or outlet
- Up-to-date with Instagram & TikTok content trends
- Basic copywriting skills (engaging captions)
- Experience supporting small activations or events
- Portfolio supporting past experiences
