Social Media & Content Executive (Multi-Brand)

We are looking for a highly creative and driven Social Media & Content Executive to manage the digital presence of multiple brands under our company. You will be responsible for planning content strategies, producing engaging content, managing social media platforms, running digital campaigns, and growing each brand's online community.

If you're passionate about storytelling, content creation, social media trends, and building brands that people love, we'd love to meet you.

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Key Responsibilities

Social Media Management

• Develop and execute social media strategies across multiple brands.

• Manage social media platforms including Instagram, TikTok, Facebook, LinkedIn, Google Business Profile, WhatsApp Business, YouTube, and other relevant platforms.

• Develop monthly content calendars aligned with each brand's marketing objectives.

• Schedule, publish, and monitor content across all channels.

• Engage with followers by responding to comments, messages, and reviews to strengthen community relationships.

Content Creation

• Produce high-quality photo and video content for social media, advertisements, digital campaigns, and marketing materials.

• Shoot and edit short-form videos (Reels, TikTok, Shorts), product photography, lifestyle content, and behind-the-scenes content.

• Write engaging captions, headlines, and storytelling content tailored to each platform.

• Ensure all content aligns with each brand's identity, tone of voice, and visual guidelines.

• Collaborate with internal teams to create promotional, educational, recruitment, and community-driven content.

Campaign & Brand Growth

• Plan and execute organic and paid social media campaigns to increase brand awareness, engagement, and business growth.

• Monitor industry trends, platform updates, and competitors to identify new content opportunities.

• Support product launches, events, promotional campaigns, partnerships, and employer branding initiatives.

• Collaborate with influencers, content creators, and external partners when required.

Paid Advertising

• Plan, execute, and optimize campaigns using Meta Ads Manager, TikTok Ads Manager, Google Ads, and other relevant platforms.

• Monitor campaign budgets and performance.

• Conduct A/B testing and campaign optimization to improve ROI.

Analytics & Reporting

• Track key performance indicators including reach, engagement, follower growth, video views, website traffic, leads, and conversions.

• Prepare weekly and monthly performance reports with actionable insights.

• Continuously improve content performance based on data and analytics.

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Qualifications

• Bachelor's Degree in Marketing, Communications, Multimedia, Business, or a related field.

• Minimum 1–3 years of experience in social media management, digital marketing, or content creation.

• Strong portfolio demonstrating photography, videography, editing, and creative campaigns.

• Proficient in CapCut, Canva, Adobe Creative Suite, or equivalent editing software.

• Familiar with AI-powered creative tools such as ChatGPT, Gemini, CapCut AI, Canva AI, or similar applications.

• Strong understanding of Instagram, TikTok, Facebook, YouTube, LinkedIn, and Google Business Profile.

• Experience managing Meta Ads, TikTok Ads, and Google Ads is preferred.

• Basic knowledge of SEO, Google Analytics, and social media analytics tools.

• Excellent copywriting and storytelling skills in Bahasa Indonesia. English proficiency is an advantage.

• Able to manage multiple brands and projects simultaneously.

• Creative, organized, proactive, detail-oriented, and able to work under tight deadlines.

• Comfortable appearing in front of the camera or directing content production is an advantage.

• Must own a smartphone capable of producing high-quality photo and video content.

• Must have a personal laptop suitable for content editing and social media management.

• Candidates who own additional content creation equipment (camera, gimbal, microphone, lighting, drone, etc.) will have an added advantage.

• Must submit a portfolio showcasing previous work.

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What You'll Work On

You will manage the social media and digital content of multiple brands within our portfolio, including food & beverage brands, coffee shops, healthy lifestyle brands, retail products, corporate branding, employer branding, and community initiatives.

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Key Performance Indicators (KPIs)

• Follower growth

• Engagement rate

• Reach and impressions

• Video views and watch time

• Content consistency

• Campaign ROI

• Website traffic and conversions

• Community response time

• Lead generation

• Content quality and creative execution

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Benefits

• Competitive salary

• Performance bonus based on KPI achievement

• Creative and collaborative work environment

• Opportunity to build and grow multiple brands

• Career development and continuous learning opportunities

• Exposure to AI-powered creative tools and modern marketing technologies

• Hands-on experience with exciting campaigns, product launches, and events

• Clear career progression within the company