Deskripsi pekerjaan Social Media & Content Creator Leader PT. Adanu Adhinata Semesta
Company Description
ASA Indonesia, headquartered in Yogyakarta, is a pioneering Fast-Moving Consumer Goods (FMCG) company driven by innovation and technology. Leveraging advanced tools and market insights, ASA Indonesia develops high-quality products that cater to the dynamic needs of consumers. The company is dedicated to building market-leading brands that deeply resonate with customers. With a collaborative and visionary team, ASA Indonesia is committed to shaping the future of the FMCG industry.
Role Description
This is a full-time, on-site Social Media & Content Creator Leader role based in Yogyakarta. The role is responsible for planning, creating, and managing content across social media platforms to strengthen brand awareness, engagement, and sales conversion. Daily activities include developing content calendars, producing visual and written content (such as posts, short videos, and stories), and ensuring brand consistency in tone, style, and messaging. The Social Media & Content Creator Leader monitors performance analytics, optimizes campaigns, and collaborates closely with marketing, design, and product teams to align content with business goals. This position also involves leading brainstorming sessions, staying updated with social media trends, and guiding junior team members or external partners to maintain high-quality execution.
Qualifications
- Minimum 2–3 years of experience leading a creative team, preferably in FMCG D2C, e-commerce, or digital marketing agencies.
- Proven experience producing both branding and performance-driven content across Instagram and TikTok, with measurable business impact.
- Ability to translate business objectives into content strategies that drive growth.
- Strong understanding of content analytics and performance metrics to continuously improve performance.
- Ability to develop, review, and coach teams in creating high-performing content concepts and scripts.
- Demonstrated leadership experience and the ability to collaborate effectively with cross-functional stakeholders.
- Comfortable utilizing AI and emerging technologies to enhance content creation and team productivity.
- Thrives in a fast-paced environment and can effectively manage multiple priorities and deadlines.
- Please provide portfolio in your application
