Social Media Analyst

Job Description:

• Analyze social media performance across multiple client accounts on Instagram and TikTok.
• Monitor content performance, engagement, reach, impressions, and audience insights to identify trends and opportunities.
• Create weekly and monthly performance reports for clients and internal teams.
• Provide data-driven insights and recommendations to improve content strategy and campaign performance.
• Conduct competitor benchmarking and social media trend research.
• Track campaign KPIs and ensure all performance data is properly documented and updated.
• Collaborate with creative, content, and account teams to optimize content based on analytics findings.
• Evaluate influencer/KOL campaign performance and audience engagement metrics.
• Stay updated with social media trends, platform updates, and algorithm changes.

Qualifications:

• Bachelor’s degree or final-year student in Marketing, Communication, Business, Statistics, or a related field.
• Strong analytical mindset and reporting skills.
• Familiar with Instagram & TikTok analytics tools, Meta Business Suite, and social media insights.
• Comfortable working with spreadsheets, reports, and performance data.
• Detail-oriented, organized, and able to manage multiple projects simultaneously.
• Good understanding of social media trends and digital marketing strategies.
• Experience in a creative/digital agency is highly preferred and will be considered a strong advantage.
• Willing to work full Work From Office (WFO).