Social Media Admin Intern

Duration: 6 months (fixed term) – potential extension based on performance

Role Summary

As a Social Media Admin Intern, you will support the team in managing daily interactions on social media for a large FMCG brand. Your main responsibilities are to respond to DMs and comments at scale, follow brand communication guidelines, and log and escalate issues accurately under the supervision of the social media team.

This is a structured, execution-focused role: you will not be creating campaign strategy, but you will be on the front line of audience interaction.

Key Responsibilities

1. Monitor and respond to incoming DMs, comments, and mentions on Instagram, TikTok, and other relevant platforms, strictly following brand tone of voice and response templates.
2. Handle a high volume of repetitive messages while maintaining response quality, accuracy, and agreed response time (SLA).
3. Engage with followers and the community to keep the account active (replying, liking, doing simple follow-ups) without stepping outside the brand persona.
4. Identify important questions, complaints, or potential issues (e.g. negative sentiment around products or campaigns) and escalate them to the relevant internal teams (brand, CS, operations) with clear and structured information.
5. Collect and organize Frequently Asked Questions (FAQs) and help the team update response templates based on real conversations with audiences.
6. Maintain a daily log in Google Sheets/Excel (e.g. volume of messages, types of questions, common issues, escalated cases) as input for internal reporting.
7. Handle account access and customer information responsibly, following company privacy and security guidelines at all times.

Required Qualifications

1. Active university student or fresh graduate with a strong interest in social media, communication, or customer experience.
2. Comfortable using Instagram, TikTok, and other platforms not only for scrolling, but for interaction (replying, commenting, engaging with content).
3. Able to write short messages in clear, polite, and professional Bahasa Indonesia (English is a plus).
4. Detail-oriented, patient, and able to work on repetitive tasks with high volume without dropping quality.
5. Basic proficiency in Microsoft Office / Google Workspace, especially Google Sheets / Excel for simple tracking and reporting.
6. Willing and able to work full on-site (WFO) during office hours: [e.g. Monday–Friday, 09:00–18:00] for the full 6-month period.

Preferred Qualifications (Nice to Have)

1. Previous experience managing social media for an online shop, campus organization, or community account.
2. Previous experience in customer service, chat admin, or social media admin.
3. Ability to respond in basic English for simple questions or comments.
4. Familiarity with tools such as Meta Business Suite, TikTok Business, or similar dashboards.