Deskripsi pekerjaan SEO Spesialist Golden English Course
Golden English Course is an education institution focused on developing English skills with an outcome-based and career readiness approach. We are currently looking for an experienced professional to join us as:
Location: Onsite at Golden English Course, Jatibening, Bekasi City
KEY RESPONSIBILITIES
- Develop and execute end-to-end SEO strategies for an education website (organic growth & lead generation)
- Conduct keyword research based on user intent specific to the education industry (courses, training, certification, enrollment)
- Optimize on-page and technical SEO (site structure, internal linking, page speed, schema markup)
- Manage SEO content strategy (blogs, program landing pages, educational articles)
- Improve rankings for highly competitive keywords in the education sector
- Analyze SEO performance using Google Analytics, Google Search Console, and other SEO tools
- Prepare regular SEO KPI reports (traffic, ranking, conversion rate, CPL)
- Collaborate with marketing, content, and performance ads teams for integrated growth strategy
- Optimize the funnel from organic traffic to conversion (lead → student enrollment)
REQUIRED QUALIFICATIONS
- Minimum 3–5 years of experience as SEO Specialist
- Must have experience in the education industry (edtech, courses, schools, universities, training centers, or certification institutions)
- Proven track record in managing websites with significant organic traffic growth
- Strong understanding of technical SEO (crawlability, indexing, schema, site audit)
- Proficient in SEO tools: Google Search Console, GA4, Ahrefs / SEMrush / Screaming Frog
- Ability to build SEO strategies focused on conversion, not only traffic
- Experience in developing content strategies for education funnels
- Strong understanding of user behavior in education (student journey / enrollment funnel)
NICE TO HAVE
- Experience in multi-branch education business SEO
- Understanding of paid + organic synergy (SEO + Ads integration)
- Experience in lead generation campaigns for student acquisition
- Familiarity with CRM systems and marketing automation tools
