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Opsi kerja jarak jauh
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Deskripsi pekerjaan SEO Specialist V3 Smart Technologies
- Develop and implement effective SEO strategies to improve organic traffic and search ranking and maximise ROI.
- Have knowledge of web development skills to create new webpages for our corporate sites.
- Use SEO tools and conduct competitive research to discover optimal keywords which are appropriate for our business, and identify quality outreach link-building opportunities.
- Oversee SEO campaigns which include technical auditing, onsite implementation, link outreach and content development.
- Conduct regular SEO audits and fix technical website issues that might affect search rankings (e.g. slow page load speeds, page crawl errors, and duplicate content).
- Format reports and provide top-line insights for ongoing performance reviews.
- Analyse backlinks and competitor sites to identify outdated links, error 404s, incorrect redirects, or opportunities for improvement. Also, to replace outdated or dropped off links.
- Understand metrics and KPIs and continually suggest optimisations to improve performance.
- Plan and oversee website architecture and restructuring of page hierarchy where necessary.
- Measure SEO metrics such as organic traffic, ranking positions, domain authority, conversion rates, engagement etc, and provide recommendations for improvement.
- Keep up-to-date with the latest SEO trends, search algorithm updates, new SEO tools and best practices.
- At least 3 years' experience of successful SEO campaigns, with knowledge of SEM.
- Has track record of SEO campaign in a B2B setting, particularly in lead generation.
- Knowledge of SEO tools such as Screaming Frog, AHREFS, SimilarWeb and SEMrush.
- Knowledge of HTML/CSS coding and Wordpress for webpage creation.
- Solid knowledge of search engine spider, crawl and indexing processes. Also understands the importance of XML sitemaps, robots.txt files and status code error fixes.
- Good understanding of Google Analytics and Google Search Console metrics.
- Able to produce high quality work in a fast paced, dynamic environment.
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