Deskripsi pekerjaan SEO Lead Pinhome
As an SEO Lead in Pinhome you will be responsible to coordinate SEO efforts, including onsite and offsite optimization and keyword expansion research. We are looking for an analytical and perceptive professional to ensure 100% pages are SEO optimized and achieving top SERP for target keywords. Current knowledge of SEO practices and techniques is essential to this role. Your goal will be to ensure that content is search-engine friendly and optimized to increase our company’s profitability. You will be also responsible for;
- Developing and implementing effective search engine optimization (SEO) strategies
- Conduct keyword research to guide content teams
- Review technical SEO issues and recommend fixes
- Optimize website content, landing pages and paid search copy
- Direct off-page optimization projects (e.g. link-building)
- Managing offsite and onsite optimization projects and reporting on performance
- Report to the Head of Digital Marketing and work as part of the larger Digital Marketing team.
- Keep abreast of SEO and integrated marketing trends
Job requirements
- Have experience as SEO Lead, SEO Manager or similar role
- Understanding of Google SEO best practices and webmaster policies
- Experience with SEO reporting
- Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
- Familiarity with SEO enterprise platforms like BrightEdge, Searchlight, Searchmetrics, SEMrush, or seoClarity; in addition, industry-standard tools like Screaming Frog, Moz, Ahrefs, Majestic, or OnCrawl.
- Familiarity with content management systems (CMS) like WordPress, Drupal, Joomla, Magento; experience in content production and marketing a plus.
- Knowledgeable about DOM, HTML, JavaScript, CSS, XML, and particularly comfortable with parsing HTML elements within source code.
- BA/S degree, in Communications, Marketing, or related field
