SEO Content Editor & Publisher (AEO/GEO + Link Building)

About MapTrack:

MapTrack is a B2B SaaS platform for tool, equipment, plant and fleet management built for mobile, jobsite-& project based industries. We help contractors and operators across construction, civil, mining, oil & gas, industrial maintenance, aerospace, plumbing, electrical, HVAC and facilities services track assets across sites, keep teams compliant, and reduce downtime.

We’re not “just an asset register.” MapTrack is designed for real-world operations where assets move, teams work offline, and compliance needs to be proven fast. That’s why our platform combines:

1. Tracking + ID: QR codes, Bluetooth and GPS workflows for mixed fleets and equipment
2. Maintenance + work management: preventative maintenance, work orders, inspections, service history
3. Compliance: certifications, inspections, audits, and evidence (files, photos, logs)
4. Jobsite workflows: multi-site operations, handovers, accountability, and field adoption
5. Operator-first UX: practical workflows that crews actually use, not “spreadsheet software in a browser”

Why this role matters

MapTrack is growing with strong traction, and our content is a core growth engine. We publish high-intent pages (MapTrack vs X, alternatives, use cases) that help buyers evaluate tools, plus practical operator-grade content (templates, SOPs, implementation guides) that supports rankings and pipeline.

What makes MapTrack different:

When buyers compare tools in this category, the difference is usually this:

• Many tools are strongest for a single category (only fleet/plant, GPS tracking/IVMS, only fixed-asset CMMS, only forms/safety, or only simple QR registers)
• MapTrack is built for mixed asset environments across job sites: tools + equipment + plant + fleet, with tracking, maintenance, compliance, scheduling/planning and real operational workflows in one platform

About the role:

What You’ll Own

1) High-Intent Page Editing & Publishing (English)

You will take founder notes, internal drafts, and rough outlines and turn them into polished, production-ready pages, including:

• High quality blog posts
• Solution and use-case pages
• Problem-aware and product-aware landing pages
• Vendor comparison pages (MapTrack vs X)
• “Alternative to X” pages

Each page must be:

• Clear, specific, and buyer-focused
• Structured correctly (H1/H2/H3, scannable sections, FAQs, tables)
• Consistent with MapTrack’s positioning, terminology, and voice
• Evidence-based and accurate (no invented claims)
• Ready for SEO, AEO, and GEO visibility

2) Blog Content That Supports Rankings & Pipeline

• You will research, edit, and publish practical articles that:
• Support bottom-funnel pages via internal links
• Answer real buyer questions (templates, checklists, SOPs, comparisons, how-to guides)
• Are written in a credible operator tone, not generic marketing fluff
• Examples:
• Templates and checklists
• Process and workflow guides
• Comparison and decision frameworks
• Practical “how to implement” content

3) Proof Asset Packaging (Credibility Layer)

• You will help maintain and reuse a structured proof library, including:
• Product screenshots and GIF callouts
• Mini case snippets and outcomes from founder notes or customer feedback
• Trust and credibility blocks (implementation approach, pricing logic, offline workflows, reliability claims)
• These assets are reused across:
• SEO pages
• Blog content
• Outreach pitches
• Third-party placements

4) Link Building, List Placements & Digital PR

You will run relevance-first outreach to earn placements and backlinks, including:

• “Top X vendors” and “best software” list articles
• Editorial blogs and publications
• Partner directories and ecosystem listings
• High-quality SaaS directories (no spam)
• Responsibilities:
• Build and maintain a target list (sites, writers, editors)
• Pitch MapTrack with a strong, accurate vendor profile
• Follow up consistently and track outcomes in a simple CRM sheet
• Coordinate with our Technical SEO specialist on:
• Destination pages
• Anchor text guidance
• Priority URLs

5) AEO & GEO Content Publishing (Editor / Publisher Role)

• You will support Answer Engine Optimization and Generative Engine Optimization by:
• Formatting content to be easily cited by AI answers (clear definitions, lists, FAQs, summaries)
• Publishing and repurposing content on third-party platforms, such as:
• Medium
• Reddit (where appropriate and value-driven)
• Community forums
• Q&A or knowledge platforms

Ensuring consistent messaging across owned and third-party channels

This role focuses on content quality, clarity, and distribution, not algorithm manipulation.

6) Content Operations & Cadence

You will:

• Maintain a content backlog and status board (Notion or Sheets)
• Ship content consistently every week
• Follow templates, checklists, and quality standards
• Coordinate with:
• Technical SEO specialist (internal linking strategy, technical foundations)
• Head of Digital (CRO, PPC alignment, analytics insights)

What You Will NOT Own

• Technical SEO implementation or site architecture
• PPC strategy or analytics ownership
• Final authority on product claims or positioning (owned by founders)

What Good Looks Like (Success Metrics)

• Publish-ready pages shipped per month
• Blog posts shipped per month
• Consistent weekly outreach activity
• Placements won (lists, directories, earned links)
• Low rework rate and high editorial quality
• Content that supports SEO, AEO, and GEO visibility

Core Requirements

• Strong written English (professional editing and writing standard)
• Proven experience with SEO content editing and publishing
• Comfortable publishing in WordPress or similar CMS
• Strong understanding of:
• On-page SEO fundamentals
• Content structure for AEO and AI search visibility
• Comfortable with outreach via email and LinkedIn
• Detail-oriented and process-driven

General SEO, AEO & GEO Skillset (Required)

• Keyword and intent understanding (informational vs commercial)
• Page structure optimization (headings, FAQs, summaries)
• Internal linking awareness (execution guided by Technical SEO)
• Content formatting for AI answer engines
• Republishing and distribution across third-party platforms
• Ethical, relevance-first link building practices

Nice to Have

• Experience with comparison and alternatives pages
• Experience with Digital PR or editorial link building
• Experience maintaining content ops systems (Notion, Sheets)
• Familiarity with B2B SaaS buying journeys

Keywords this role will naturally work with

Tool tracking software, equipment tracking, plant and fleet management, asset management software, CMMS for contractors, maintenance management, compliance management, inspections and audits, pre-starts, calibration management, equipment scheduling, inventory management, AI construction software, QR code asset tracking, GPS asset tracking, Bluetooth tracking, construction equipment management, mining equipment tracking, facilities asset tracking.