Deskripsi pekerjaan SEO & Content Specialist PT CTXG Indonesia Berkarya
Job description for SEO & Content Specialist at PT CTXG Indonesia Berkarya
The SEO & Content Specialist is responsible for developing and executing end-to-end SEO strategies to drive organic traffic and improve search rankings. This role includes conducting keyword research, competitor analysis, and optimizing both website and app store content. The specialist also manages CMS updates and produces high-quality, data-driven content to improve engagement and conversions.
Job Responsibility
- Develop and own the end-to-end SEO roadmap — technical, on-page, and off-page
- Conduct deep keyword research and competitor analysis to identify growth opportunities
- Monitor rankings, organic traffic, and conversions via GSC, Ahrefs, and Semrush
- Optimize app store listings (title, subtitle, description, screenshots, preview videos)
- Perform keyword research specific to Google Play and App Store algorithms
- Own and update website content across all pages — landing pages, product pages, blogs
- Manage CMS (e.g. WordPress, Webflow) and coordinate with developers as needed
- Plan and produce high-quality articles, blog posts, and long-form content that rank and convert
Job Qualifications
- Experienced for 3–5 years in SEO, content, or digital marketing roles
- Proven track record in growing organic traffic and rankings
- Strong writing skills in Bahasa Indonesia and English
- Proficient in Google Analytics 4, Search Console, and an SEO tool (Ahrefs / Semrush)
- CMS proficiency — comfortable updating and managing web content independently
- Comfortable working with AI tools including automation or utilizing AI agents is a plus
Benefit:
1. Competitive salary
2. BPJS coverage
3. Medical reimbursement
4. Career growth opportunities
5. Supportive working environment
6. Monthly engagement events
7. Training and development programs
8. Hybrid working arrangement
