Job Requirements
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Skills
Job description for Senior Social Media Specialist at Hakuhodo in Vietnam
- Analyze social data, think creatively, and propose innovative social strategies to make sure client’s marketing campaigns reach their target audience in the most effective way within the budget
- Be able to make professional proposals from social strategy to execution level
- Proactively up-to-date trend/ platforms/ rising influenced stars to upgrade the knowledge and increase planning skills
- Analyze the client's post-campaign results and recommend refinements
- Interact with internal and external partners to evaluate, implement, and maintain a social plan to achieve KPI
- Be able to manage the existence of brand SNS profile and maintain 2-way communication between brand and consumers: response to comments, inbox, engaging activities (minigame, contests, etc.)
- Distribute and promote brand content across SNS channels consistently (Facebook, Instagram, Youtube, TikTok, Zalo, Forum, etc.)
- Be able to follow up with a variety of influencers and other social outreach channels: celeb, mega to nano influencers, hot community, hot fanpage, etc. for execution: scouting profiles, creating quotations, dealing cost, planning content & visual direction, composing content, tracking the performance of aired post, etc.
- Good at communication with internal & external in terms of the job to get feedback and do revision quickly & effectively
- Collect required data for making proposals and reports
- Effectively execute the campaign to achieve committed KPI within budget
- Be able to manage junior level (intern, trainee, social media specialist) as a team during running the projects
- Be willing to work independently in case of human resources limited
- At least 2 years of working in Advertising agency.
- At least 1 years of working in the related position with the same level.
- Be able to work for multi brands at the same time.
- Directly working with KOL, Influencers, communities, or manage booking agencies for big social outreach projects
- Have good knowledge and proficient usage of SNS & social management tool
- Have knowledge about KOL, KOC, Influencer, and community from planning to execution
- Good at communication in both English & Vietnamese
- Good at problem-solving in a calm manner
- Good project management skills: raising quotations, tracking timeline, reporting
- Advanced MS Office skills, especially PowerPoint and Excel
- Presentation & critical thinking skills
- Trend follower and quick adaptation
- Patient, dedicated, and passionate about social media management
- Proactive, supportive and responsible, work independently
- Solution-oriented and client service mindset
- Time management skill
- 16 annual leave per year
- 13th-month salary
- Year-end bonus based on performance and business result
- Salary reviewed annually
- Annual health check
- Social insurance, health insurance, unemployment insurance (Vietnamese Law)
- Insurance benefits package (PTI Care)
- Mobile phone fee allowance based on the company’s policy
- Participate in company events, company trip
- Participate in the company’s training programs, self-studying program (supported by the company)
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