Senior Social Media Specialist (Content + Strategy)

Job Description

We are looking for a Social Media Strategist who can think like a growth marketer, execute like a content creator, and stay organized like an account manager.

Your main focus is:

• Client accounts: Build strategy so clients can grow followers, create viral content, and get leads or customers from social media.
• DigiAgency in-house: Make DigiAgency’s social media more active, consistent, and attractive, with content that brings inbound leads.
• Admin/Manager: Help manage and maintain social media access and workflows for DigiAgency and client accounts.

Quaification :

• Indonesian citizen (WNI) and currently based in Indonesia
• 1–2+ years of proven experience in social media management/strategy (agency or in-house)
• Portfolio required:
  links to accounts/posts you managed + clear results (growth, reach, retention, leads). Also include 1–2 references (name, role, company, and phone number/WhatsApp) we can contact to validate your work history and contributions.
• Excellent English communication skills (reading, writing, speaking)
• Reliable laptop and internet connection
• FULL TIME (34hr/week) : Clock in and out in TRACKABI
• Comfortable using Odoo for task management and CRM workflow
• Strong work ethics: consistent, detail-oriented, and accountable
• Strong strategic thinking: viral mechanics + lead generation content
• Strong content strategy skill: able to plan content that can grow followers, increase reach, and generate leads/customers
• Fast response and strong deadline discipline required
• Understands SEO + SEM basics (must-have for DigiAgency in-house):
• keyword intent and basic keyword research
• how content supports search demand and business goals
• basic ads concepts (funnels, targeting, creatives, landing pages)
• Able to learn client products fast and translate them into strong content angles:
• can do quick product research
• can extract features → benefits → objections → unique selling points
• can adapt tone per industry (clinic, F&B, property, services, etc.)
• Multi-platform knowledge (strategy level/algoritm): Instagram, Facebook, TikTok, YouTube, LinkedIn, Threads, X (Twitter), GBP
• Workflow discipline:
• comfortable working with designers/editors using clear briefs
• quality check before client approval
• approval deck to clients
• scheduling via Metricool
• periodic monitoring and optimization (not daily)

---------------------------------------------------------------------------------------------------------------------------------------------------

Core Responsibilities :

A) Client Social Media Strategy (Multi-platform)

• You will create strategy and direction for client accounts across:
• Instagram, Facebook, TikTok, YouTube, Threads, X (Twitter), LinkedIn, Google Business Profile (GBP)
• Your output should answer:
• How to grow followers consistently
• How to increase reach and retention
• How to make content more shareable and “viral-ready”
• How to turn content into leads, inquiries, bookings, or sales

B) Client Content Workflow (System-based Execution)

• Build monthly content pillars and weekly content plans
• Create content ideas and send briefs to the design team (graphic/video editors)
• Do quality checks before sending to clients
• Create client approval decks (simple, clear, professional)
• Schedule posts via Metricool
• Monitor accounts periodically (not daily), and optimize based on data

C) DigiAgency In-house Content (Creator + Strategist)

• You will be the content creator and strategist for DigiAgency’s own accounts
• Create content plan, scripts, hooks, captions, and simple visuals direction
• Goal: Make DigiAgency’s social media feel alive, consistent, and generate inbound leads

D) Admin and Account Management

• Help manage access and daily admin tasks for DigiAgency and client accounts
• Follow strict rules for account security, permissions, and confidentiality
• Maintain organized folders and assets in Google Drive

E) Reporting and Performance Improvement

• Weekly quick updates and monthly reporting
• Track performance metrics (reach, retention, saves, shares, profile visits, clicks, leads)
• Recommend improvements and run small experiments

Experience with:

• Content planning and social media calendars
• Approval workflow with clients
• Scheduling tools (Metricool preferred)
• Reporting via Google Sheets
• Working with designers and editors (briefing and QC)

Tools:

• Google Drive, Docs, Sheets
• Odoo (task/CRM) and Trackabi (clock in/out)
• Slack for communication
• Strong English communication (writing and speaking)

Compensation & Growth

• Paid 2-3 month probation
• Salary review after probation based on KPIs
• Performance bonus opportunities if targets are hit
  
  

----------------------------------------------------------------------------------------------------------------------------------------------------

Important Notes (Scope of Work)

• This role is NOT an Ads Manager role. You will not be responsible for setting up, running, or optimizing ad campaigns daily. However, you must understand ads strategy because some content may be boosted as ads (creative angles, hooks, targeting logic, funnel direction, landing page alignment).
• This role is NOT a Graphic Designer role. But you must have basic visual skills to:
• create fast approval decks and simple client presentation materials
• make quick edits when needed (especially when deadlines are tight)
• support the design team only when required (high workload or urgent deadline)
• Video editing is NOT your main job. But you should be able to do basic editing in CapCut (simple cuts, subtitles, pacing) if needed for speed and delivery. Complex edits can be handled by the editor, but you must understand what “good” looks like and can step in when needed.
• Your main responsibility stays the same: Strategy and direction to help DigiAgency and client accounts grow followers, improve reach, create viral-ready content, and generate leads/customers across platforms.

------------------------------------------------------------------------------------------------------------------------------------------
Before Interview step, we gonna asked you to fill our google-form and there will be TEST TASK (REQUIRED) to be added inside the google-form

Test Tasks (Required):

1.English Video (Self-recorded)

• Duration: 60–90 seconds
• Topic: “The secret to making money from social media”
• Must be clear, structured, and actionable

2. Video Editing Task

• We provide raw footage via Google Drive
• Output: 1 edited short-form video ready for posting

3.DigiAgency Social Media Strategy

• A simple plan covering:
• Goals (awareness vs leads)
• Content pillars
• Posting rhythm
• 10 content ideas (with hooks)
• How you will measure success
  
  

Important: The video recording and video editing tasks are ONLY for our assessment, so we can understand your style, communication, and creative direction. It is not a daily requirement for client work.