Senior Social Media and Community Executive
Skills
Deskripsi pekerjaan Senior Social Media and Community Executive PT YOU Indonesia
Build brand exposure through social media platforms and leverage communication channels for increasing brand awareness & consumer engagement.
As a Social Media Executive at YOUVIT, you will manage & monitor consumer engagement on various social media platforms (Instagram, TikTok, Youtube Channel), online community and KOL’s endorsement. More specifically you’ll get to:
1. Create Social Media strategy to support marketing campaigns for various social media platforms (Instagram, TikTok, Youtube Channel).
- Create social media overall strategy and execution that not only strengthen brand exposure but also increases conversion and support lead generation.
- Create monthly editorial plan content in each social media platform.
- Publish engaging daily content (e.g. original text, photos, videos and news).
- Design & implement social media positions & content to increase engagement & followers.
- Set specific objectives and report on ROI.
- Responding to customer inquiries & comments on social platforms in a timely manner.
- Manage database & customer service through digital platforms.
- Collaborate with the cross department team. Eg. marketing, creative, sales and nutritionist to ensure brand message consistency.
2. Select & collaborate with Key Opinion Leader (KOL) from socmed influencers (IG, TikTok, Youtube Influencers).
- Involve in ideation/creation of influencer campaign in acquiring & maintaining KOL/influencers.
- Create brief for KOL and liaise with them to support marketing campaign.
- Negotiate KOL’s costs appropriately to ensure a mutually beneficial agreement.
- Analyze & monitor KOL performance.
- Report KOL performance based on KPI for each of the campaigns.
3. Expose the brand through marketing communicationactivity, such as public relation, online and offline media publishers.
Tentang Perusahaan
We believe that a healthy and active lifestyle will help anyone to get more out of life. By providing a daily dosage of vitamins and minerals, we aim to unlock the potential of 200 million millennials across Southeast Asia. We are revolutionizing the vitamin category by making quality vitamin products in innovative formats accessible to urban millennials. Our first line of vitamin gummies took the Indonesian market by storm, propelling YOUVIT to become the country’s #1 gummy vitamin brand. We now plan to build on that initial success and expand our product range into new formats, build out the brand, double down on our unique omnichannel distribution model and expand further across Southeast Asia.
Preventative health and vitamins are top of mind across emerging markets. The ASEAN supplements market size is expected to reach US$ 10.6 billion by 2026, fueled by increasing health consciousness among the urban population. The pandemic accelerated a lifestyle change towards preventative health and millennials are often at the forefront of this shift. According to a report by Inventure Knowledge, 52% of Indonesians are consuming more vitamins since the pandemic. Furthermore, lock-downs and movement control measures have triggered a rapid shift towards online and direct-to-consumer (DTC) sales channels.
The majority of local brands are still marketing traditional remedies or low-end vitamins that are often positioned as cures instead of preventative supplements. High-quality nutraceutical supplements by global brands are expensive, the category sees almost no innovation and all players follow a traditional retail focussed play book.
YOUVIT is a new generation brand that is uniquely positioned to leverage the changes happening in the market. After launching our first products in 2017, we quickly became the product of choice for millions of urban millennials, 70% of which are female. We have breathed new life into the supplement category with our innovative line of one-a-day gummy vitamins. The products are formulated with health-conscious millennials in mind and tailored to local tastes and needs. The gummy vitamins come packed with nutrients and minerals to boost immune function, brain development, energy, beauty and overall health of both adults and kids – plus they are as delicious as they are healthy, with natural fruit flavors that provide a new, more enjoyable experience. From our lively marketing to convenient packaging, YOUVIT offers a welcome alternative to more traditional, medicinal vitamin pill brands.
To scale our operations and expand our product range into new formats, build out our brand, double down on our unique omnichannel distribution model and expand across South-East Asia., we intend to board strong new team members who are eager to support us with bringing our journey to the next phase.
Galeri Perusahaan
Lowongan Lainnya Untukmu
Lowongan PT YOU Indonesia Lainnya
Rekomendasi kelas untukmu
Webinar: Strategi Membangun Brand Yang Menyasar Millennials dan Gen-Z
Sab, 28 Jan, 03:00
Webinar • 1 sesi
Patricia Adam
•VERTICAL BRAND MARKETING MANAGER at Blue Bird Group
Webinar: Mengetahui Digital Marketing Untuk Pemula
Sab, 28 Jan, 06:00
Webinar • 1 sesi
Tirza Nugroho
•Social Media Manager at Ampfluence
Mentorship Program: Fullstack SEO, SEO Competitor Analysis, Content Plan, and Technical Writing
Buat jadwal dengan expert
Mentorship
Khoirul Amri
•Programmatic Marketplace Manager at Big Mobile
Mentorship Program: Marketing, Business Development, Project Management, Personal Development
Buat jadwal dengan expert
Mentorship
Dania Arsella
•Product Strategy Associate at Gojek
