Deskripsi pekerjaan Senior Social Media and Community Executive PT YOU Indonesia
- Create social media overall strategy and execution that not only strengthen brand exposure but also increases conversion and support lead generation.
- Create monthly editorial plan content in each social media platform.
- Publish engaging daily content (e.g. original text, photos, videos and news).
- Design & implement social media positions & content to increase engagement & followers.
- Set specific objectives and report on ROI.
- Responding to customer inquiries & comments on social platforms in a timely manner.
- Manage database & customer service through digital platforms.
- Collaborate with the cross department team. Eg. marketing, creative, sales and nutritionist to ensure brand message consistency.
- Involve in ideation/creation of influencer campaign in acquiring & maintaining KOL/influencers.
- Create brief for KOL and liaise with them to support marketing campaign.
- Negotiate KOL’s costs appropriately to ensure a mutually beneficial agreement.
- Analyze & monitor KOL performance.
- Report KOL performance based on KPI for each of the campaigns.