· Organize & carry out the implementation of the approved marketing activities; monitor and evaluate the activities’ effectiveness.
· Manage projects to ensure marketing activities are well executed, from program inception to implementation and delivery. Work closely with retail operations partners to facilitate communication and ensure project integration.
· Execute communication initiatives, special events, advertising production and placement, direct marketing, production of communication materials or other marketing programs.
· Foster cross-functional relationships with support and share consultation to cross-functional teams.
· Build ideas, messages & images of the brand and of each specific Marketing campaign.
· Assist in the formulation and implementation of digital marketing activities in line with the overall digital marketing strategy (Media buy).
· Manage the production of marketing communications and promotional materials in line with brand guidelines including writing online and offline content, editing and proofreading copy, briefing and directing designers, copywriters and printers.
· Ensure brand integrity across all company marketing initiatives and communications.
· Ensure marketing activities achieve the outcomes planned by the strategy
· Develop suitable campaign briefing documents for partners such as designers and copywriters.
· Set up a brand communication plan and a marketing plan at the point of sale: promotional plan, customer interaction plan, customer care plan...
· Develop a detailed action plan of each marketing program/event.
· Conducting performance report with key insights after each campaign/ marketing activity.
· Conducting weekly sales report.
· Other tasks assigned by management.
· University in Business Management/Marketing/PR/Communications/Business Administration/Finance.
· At least 3 years’ exposure to brand marketing, experience in F&B or FMCG industry is preferable
· Have strong personal organization and project management abilities.
· Have excellent attention to detail.
· Proficiency in MS Office tools
· Excellence in English (Spoken & Written)
· Ability to work under pressure
Woking Time: Monday - Friday
Working Location: Maison Marou Thao Dien: 90 Xuan Thuy, Thao Dien Ward, District 2, HCMC