Deskripsi pekerjaan Senior Marketing Communication & Growth Specialist Maxy Academy
Own the 360° strategy and drive measurable brand growth from concept to completion!
We are seeking a Senior Marketing Communication & Growth Specialist who is a certified Project Leader and strategic Problem Solver ready for a fast-paced, high-impact environment. Your core mission is to design, execute, and manage complex 360° campaigns end-to-end from strategic brief development to achieving optimal ROI. If you possess a Growth Mindset to continuously refine performance through analytics, excel at cross-functional coordination (internal teams and agency clients), and are dedicated to maintaining absolute brand excellence, this highly structured and collaborative role is designed for your career acceleration!
Job Description:
- Integrated Marcomm & 360° Campaigns: Develop and execute integrated marketing strategies across online and offline channels (digital, ATL, BTL, events, PR, and partnerships) to elevate brand awareness and maintain consistent brand messaging.
- Growth Marketing & Lead Generation: Plan, execute, and optimize multi-channel acquisition campaigns (Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, email marketing) to generate qualified B2B & B2C leads.
- Performance Marketing & Funnel Optimization: Monitor campaign performance and optimize key metrics including MQL, SQL, CPL, ROAS, Conversion Rate, and overall Marketing ROI.
- Campaign & Budget Management: Manage campaigns end-to-end from strategic brief and budgeting to execution and reporting. Prepare campaign proposals and performance reports for management.
- Cross-Functional Collaboration: Collaborate closely with Sales, Creative, Content, Product teams, and external agencies/vendors to ensure seamless project delivery and alignment with revenue goals.
- AI & Marketing Innovation: Utilize AI tools to enhance campaign optimization, content creation, data analytics, and overall marketing productivity while staying updated with digital trends.
Job Requirements:
- Education & Experience: Bachelor’s Degree in Marketing, Communication, Business, or a related field with minimum 3-5 years of experience in Marcomm, Growth Marketing, Digital Marketing, or Performance Marketing.
- Marketing & Analytical Expertise: Proven track record in managing paid ad platforms (Meta, Google, LinkedIn, TikTok), driving qualified lead generation, and working with GA4, CRM/marketing automation, and project management tools (Asana, Trello, ClickUp, Monday.com).
- AI & Tech Proficiency: Familiarity and hands-on experience using AI tools (ChatGPT, Gemini, Claude, Canva AI, etc.) for marketing activities.
- Soft Skills: Excellent analytical, project management, communication, and stakeholder management skills; highly proactive, detail-oriented, adaptable, and able to manage multiple projects under tight deadlines.
- Preferred Background: Experience in EdTech, Technology, SaaS, Startup, Digital Agency, or B2B Marketing is highly preferred. A portfolio or case studies demonstrating successful lead generation and campaign performance is a strong advantage.
