Persyaratan
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Skills
Deskripsi pekerjaan SENIOR MARKETING AUTOMATION SPECIALIST Ka-bloom.love
- Conduct day-to-day management and implementation of the automated program/campaign process including email, landing page and form creation.
- Act as internal SME and advocate for Marketing Automation tools especially Hubspot and Appsflyer.
- Manage the execution and management of campaigns including automation triggers and data inputs.
- End-to-end execution of email-driven campaigns from asset creation to email testing and deployment.
- Ensure accurate, timely execution of all campaigns with a high level of responsiveness to internal stakeholders.
- Assist campaign owners by helping troubleshoot issues identified during campaign build-out, testing, deployment and measurement phases.
- Draw on data and insights to enhance campaign targeting abilities across multiple channels
- Integration of onsite multi variant testing using dynamic content, including A/B testing.
- Build strong relationships and foster cross collaboration across other relevant business units, functional areas and external vendors.
- A digital marketer with recent hands-on experience in implementing sophisticated CRM platform especially Hubspot and Appsflyer. Experienced in other tools like Marketo, MoEngage, Salesforce and Adobe Marketing Cloud will be be an advantage.
- Have a genuine passion for customer experience, innovation, and overall nurture strategy.
- Process driven and able to conceptualise technical outcomes for business requirements and problems.
- Have exceptional stakeholder skills which enable you to effectively engage with both business and technical stakeholders.
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