Deskripsi pekerjaan Senior KOL Planner Lengua
We are looking for a Senior KOL Planner who designs influence with intention. Someone who does not simply select creators, but builds strategic KOL ecosystems that align brand vision, culture, and measurable business impact.
What You’ll Do:
- Translate brand and business objectives into well-crafted KOL strategies and orchestration models.
- Design always-on and campaign-based influencer ecosystems with clear roles, logic, and creative direction.
- Develop KOL-led campaign ideas rooted in cultural relevance and platform behavior.
- Curate and recommend KOLs with strong strategic rationale, data insight, and audience fit.
- Define success metrics, evaluate performance, and optimize campaigns for impact.
- Lead KOL briefing, content direction, and quality control from ideation to execution.
- Plan budgets with precision, balancing value, efficiency, and performance projection.
- Anticipate risks and lead strategic pivots when campaigns require recalibration.
- Mentor junior planners and act as a strategic partner to internal teams and clients.
What You Bring:
- 2–3+ years of experience in influencer, digital, or creative agencies.
- Strong fluency in KOL tiers, categories, and evolving creator ecosystems.
- A strategic mindset with a solid understanding of digital funnels and performance metrics.
- The ability to turn ideas into frameworks and frameworks into results.
- Confidence in presenting, defending, and refining strategy with clients.
- High attention to detail, strong ownership, and adaptability in a fast-paced creative environment.
