Senior Graphic Designer

Senior Graphic Designer

Job Overview

As the Senior Graphic Designer, you will own the end-to-end development of overarching key visuals, high-conversion marketing assets, and advanced 3D product visualizations. You will be responsible for defining the creative direction of major product launches, designing premium packaging, and implementing structural A/B testing variations to maximize advertising click-through rates (CTR) and marketplace conversion velocities. This role requires a unique blend of sophisticated aesthetic execution (layout, typography, color theory) and an analytical performance mindset to mentor junior designers and translate cross-functional business data into high-performing commercial art.

Job Description

• End-to-End Visual Conception: Architect, develop, and execute comprehensive creative concepts and visual narratives across all marketing campaigns, social ecosystems, and brand touchpoints.
• Key Visual & Brand Direction: Create definitive key visuals (KV) and structural style guides to steer the creative direction of upcoming product launches, seasonal campaigns, and cross-platform promotional activations.
• Conversion-Driven E-Commerce Assets: Design high-performance digital storefront assets—including marketplace banners, dynamic thumbnails, and product infographics—engineered specifically to optimize consumer purchase conversions and sales metrics.
• Strategic Packaging Design: Conceptualize and develop premium, production-ready product packaging layouts that visually elevate shelf presence while aligning with the brand’s market positioning and target demographics.
• Live Streaming Broadcast Graphics: Formulate real-time retail broadcast environments by designing interactive digital overlays, limited-time promotional assets, and on-screen product highlights for live streaming commerce.
• 3D Rendering & Presentation: Engineer high-fidelity 3D product models, advanced texturing, cinematic lighting arrays, and realistic digital renderings using Blender or equivalent 3D software suites to enhance product presentation materials.
• A/B Design Experimentation: Conduct systematic design exploration and execute routine graphic A/B testing layouts for paid advertisements and marketplace channels to isolate and optimize winning performance designs.
• Brand Identity Stewardship: Act as the definitive guardian of visual standards, ensuring flawless consistency in typography, asset proportions, color integrity, and corporate brand books across all physical and digital channels.
• Data-Driven Collaboration: Partner directly with the Performance Ads, Marketing, and Content creation teams to analyze real-time campaign data, converting numerical conversion feedback into iterative visual corrections.
• Team Mentorship & Quality Control: Provide strategic direction, actionable feedback loops, and design reviews for junior graphic design staff to safeguard the company's premium quality benchmarks.
• Trend Integration: Continuously track global design shifts, emerging visual subcultures, and advanced graphic tools to adapt and deploy them ahead of industry competitors.

Qualifications

• Education: Minimum of a Bachelor’s Degree (S1) in Graphic Design, Visual Communication Design (DKV), or a highly related creative arts discipline.
• Experience: Minimum of 3–5 years of professional experience as a Graphic Designer, with a strong preference for candidates coming out of high-volume E-commerce platforms, fast-moving FMCG brands, or digital advertising agencies.
• Creative Software Mastery: Advanced expert-level command over standard Adobe Creative Cloud applications, explicitly including Adobe Illustrator and Adobe Photoshop. Ability to utilize Pacdora & Magnific AI is a strong plus.
• 3D Software Infrastructure: High proficiency operating Blender or equivalent 3D design software, demonstrating a strong technical grasp of rendering mechanics, ambient lighting configurations, and digital object compositions.
• Artistic Intuition: An exceptional eye for contemporary spatial layout design, advanced typography selection, cohesive color theory, and clear visual information hierarchy.
• Performance-Oriented Mindset: Proven experience designing visual collateral with a direct focus on digital performance metrics, including Click-Through Rates (CTR), Conversion Rates (CVR), and digital acquisition values.
• Brief Synthesis: Strong ability to absorb abstract marketing objectives and complex multi-department briefs, translating them smoothly into distinct visual concepts and detailed physical executions.
• Agility & Multi-Project Tracking: Accustomed to executing high-volume, premium deliverables under tight turnaround timelines while managing multiple campaign paths simultaneously.
• Cross-Functional Communication: Excellent verbal, written, and persuasive communication skills required to defend creative decisions to internal stakeholders and align objectives cross-departmentally.
• Portfolio Requirement: Submission of an extensive, high-quality digital design portfolio is mandatory—with explicit emphasis on live social media layouts, marketplace conversion assets, and advanced 3D product visualizations.