Job description for SENIOR DIGITAL MARKETING at Innovature Consulting Inc.
JOB SUMMARY
We are looking for a Senior Digital Marketing to lead and execute high-impact digital marketing campaigns across multiple channels within a BPO environment.
This role is responsible for planning, executing, optimizing, and reporting marketing activities to drive lead generation, brand awareness, and campaign performance. You will collaborate closely with content, design, paid media, and sales teams while acting as a strategic contributor to marketing growth and client success.
KEY RESPONSIBILITIES
1. Digital Marketing Strategy & Campaign Execution
- Plan, execute, and optimize multi-channel digital marketing campaigns including Paid Media, SEO, Email Marketing, Social Media, and Content Marketing
- Develop campaign strategies aligned with business goals and target audience insights
- Manage campaign timelines and ensure timely delivery of marketing initiatives
2. Paid Media & Performance Marketing
- Execute and optimize paid campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other digital channels
- Monitor performance metrics including CTR, CPC, CPL, ROAS, conversion rate, and engagement
- Conduct A/B testing and continuously improve campaign effectiveness
3. Content & Brand Collaboration
- Collaborate with creative and content teams to develop engaging campaign assets and messaging
- Ensure brand consistency across digital touchpoints
- Provide recommendations on creative direction and content optimization
4. Data Analysis & Reporting
- Analyze campaign performance and generate actionable insights
- Prepare regular reports and dashboards for stakeholders with clear recommendations for improvement
- Identify trends, opportunities, and areas for optimization based on performance data
5. Lead Generation & Funnel Optimization
- Support lead generation strategies to improve pipeline quality and conversion
- Optimize landing pages, campaign journeys, and user experience to maximize performance
- Work closely with cross-functional teams to align marketing efforts with business objectives
6. Stakeholder & Client Communication
- Coordinate with internal stakeholders and external clients to ensure alignment on campaign objectives
- Present campaign updates, insights, and recommendations clearly and professionally
- Manage expectations and proactively resolve issues when needed
7. Process Improvement & Innovation
- Stay updated on digital marketing trends, tools, and best practices
- Recommend new approaches, tools, and automation opportunities to improve efficiency
- Contribute to SOPs and workflow improvements to ensure service quality and scalability
8. Mentoring & Team Support
- Support onboarding and mentoring junior marketing team members when needed
- Share best practices and contribute to team capability development
- Foster a collaborative and performance-driven culture
REQUIREMENTS:
- 3–5 years of experience in Digital Marketing, Performance Marketing, Growth Marketing, or related fields
- Proven experience managing and optimizing performance campaigns with measurable results
- Strong analytical mindset with the ability to interpret campaign performance metrics (CTR, CPC, CPA, ROAS, Conversion Rate, Engagement, etc.)
- Familiarity with tools such as Google Analytics, Google Ads, Meta Business Suite, HubSpot, SEMrush, Ahrefs, or similar platforms
- Excellent project management and multitasking skills
- Strong communication and stakeholder management skills
- Excellent English communication skills — written and verbal
- Experience working with international clients or B2B/BPO environments is a plus
- Leadership or mentoring experience is an advantage
WHAT WE OFFER:
We treat people fairly and with dignity, keeping a healthy perspective about life and work and fostering a positive and enjoyable work environment with appealing benefits as below:
- A competitive monthly salary based on your ability
- 13th month Tet bonus & bi-annual performance bonus
- 12+ Annual leaves + 2 Sick leaves
- Annual salary review
- Attractive employee awards
- Social insurance and healthcare insurance upon Vietnam Labor Code
- PTI insurance package, and annual health check
- An English-speaking environment
- An open culture that spurs creativity, innovation, and inclusivity
- A variety of training courses for your career development
- Diverse activities to foster relationships, including company trips, year-end party, employees’ birthdays
- An open-space office, a cafeteria, and a range of modern equipment
- Other allowances from referrals and special occasions (weddings, seniority, and new-born baby)
WORK LOCATION:
The District Building, 159C De Tham, Cau Ong Lanh Ward, Ho Chi Minh City
WORKING HOURS:
WORKING HOURS: Mon – Fri, 8-hour shifts scheduled from 12:00 PM onwards
