Deskripsi pekerjaan Senior Data Analyst PT DUA DARA MEDIA (CLICKBAIT)
What you'll be doing:
- Clean and integrate data from multiple sources into one reliable dataset
- Lead social and marketing analytics across a portfolio of brands, owning KPI frameworks, target-setting, and end-of-campaign performance reviews
- Build and maintain campaign performance dashboards (Looker Studio/Power BI) that clients can actually understand
- Run in-depth analysis: funnel, cohort, attribution, ROAS/CAC/LTV
- Produce regular reports focused on insights and recommendations, not just number dumps
- Collaborate closely with Creative, Media Buying, and Account Management teams
- Design and run A/B tests to measure strategy effectiveness
- Build predictive models/trend analysis to support forward-looking client strategy
What we're looking for:
- 4-5+ years of experience as a Data Analyst (agency/digital marketing experience is a big plus)
- Strong SQL skills and advanced spreadsheet proficiency (pivot tables, advanced formulas)
- Experience building dashboards (Looker Studio/Power BI/Tableau)
- Solid grasp of basic statistics and how to apply them to business context
- Strong data storytelling skills, able to translate complex numbers into something non-technical stakeholders can grasp
- Comfortable juggling multiple client accounts and tight deadlines
