Deskripsi pekerjaan Senior Content – Copywriter PT Aktualisasi Gratia Talenta Indonesia
Responsibilities:
- Develop clear, compelling, and persuasive copy in Bahasa Indonesia and English for e-commerce platforms, including hero images, supplemental assets, product detail pages (PDPs), product descriptions, and promotional campaigns.
- Translate creative briefs, brand guidelines, product information, and campaign objectives into engaging content that communicates key product benefits and drives consumer engagement.
- Create and adapt copy based on brand identity, target audience, campaign context, and local market preferences to ensure relevance and consistency.
- Conduct factual research on products, competitors, consumer behavior, market trends, and industry developments to support accurate and effective copywriting.
- Localize regional or global brand messaging for the Indonesian market while maintaining the original brand voice and strategic intent.
- Collaborate closely with designers, brand managers, marketers, and project teams to ensure copy and visual assets are cohesive, accurate, and commercially effective.
- Develop creative messaging and content variations for e-commerce campaigns, product launches, seasonal promotions, and other marketing initiatives.
- Review and proofread content to ensure grammatical accuracy, clarity, consistency, and compliance with brand guidelines and product information.
- Analyze stakeholder feedback, campaign performance, and content engagement metrics to refine messaging and improve content effectiveness.
- Stay updated on e-commerce trends, consumer preferences, emerging language styles, and platform-specific content practices across Southeast Asia.
- Manage assigned projects independently, contribute creative ideas during team discussions, and proactively recommend solutions to improve content quality and campaign impact.
Requirements:
- Bachelor's degree in Communications, Marketing, Advertising, Journalism, English Literature, Creative Writing, or a related field.
- Proven experience as a Copywriter, Content Copywriter, Creative Copywriter, or in a similar content development role.
- Strong copywriting and content writing skills in both Bahasa Indonesia and English.
- Experience creating marketing or e-commerce content for CPG/FMCG consumer brands.
- Strong understanding of the Southeast Asian e-commerce landscape, brand identity, campaign objectives, and Indonesian market nuances.
- Ability to translate product features and benefits into clear, persuasive, and consumer-focused messaging.
- Strong knowledge of copy adaptation, localization, tone of voice, and brand consistency.
- Excellent research, editing, proofreading, and communication skills.
- Ability to work independently while collaborating effectively with designers, marketers, and other stakeholders.
- Strong attention to detail, creativity, and the ability to manage multiple projects and deadlines.
Mandatory Skills:
1. Bilingual Copywriting: Strong written communication and copywriting skills in Bahasa Indonesia and English.
2. CPG/FMCG Brand Experience: Proven experience developing copy for consumer goods brands.
3. SEA E-commerce and Localization: Strong understanding of e-commerce content, brand identity, campaign context, and local market nuances, particularly in Indonesia.
Preferred / Good-to-Have Skills:
• Experience working with Shopee, Lazada, and/or TikTok Shop.
• Experience in beauty, personal care, home care, food, beverages, or other FMCG categories.
• Experience adapting regional or global brand messaging for Indonesian consumers.
• Familiarity with product detail pages (PDPs), hero images, supplemental assets, and product descriptions.
