Scriptwriter Freelance

Job Description:

• Develop creative content ideas and concepts based on brand objectives, marketing campaigns, products, and target audiences.
• Research social media trends, audience behavior, competitors, and relevant content references to generate fresh ideas.
• Write engaging scripts for TikTok, Instagram Reels, and other social media platforms.
• Create compelling opening hooks to capture audience attention within the first few seconds.
• Structure scripts with a clear flow, including hook, main content, product or message delivery, and call-to-action (CTA).
• Ensure scripts communicate product information, promotional messages, and brand values accurately and effectively.
• Adapt writing styles, language, and storytelling approaches to match different brand identities and target audiences.
• Collaborate with the marketing team, content creators, talents, voice-over artists, and video editors to ensure scripts can be executed effectively.
• Revise and improve scripts based on feedback, creative briefs, production needs, and content performance.
• Monitor and evaluate content performance, including views, engagement, audience responses, and campaign results, to develop better content ideas.
• Ensure scripts are completed according to the content calendar, campaign timelines, and assigned deadlines.
  

Job Specification:

• Minimum education: SMA/SMK or equivalent. Candidates with a D3/S1 degree in Communication, Marketing, Broadcasting, Public Relations, or a related field are preferred.
• Experience in content creation, scriptwriting, hosting, streaming, talent work, or other roles involving audience interaction is preferred.
• Strong writing skills, including copywriting and storytelling.
• Understand short-form video content structures, including hooks, body content, payoff, and CTA.
• Familiar with TikTok, Instagram Reels, and current social media trends.
• Able to research audience behavior and translate insights into relevant content ideas.
• Understand the basics of content marketing and brand communication.
• Able to develop creative concepts and turn them into clear, executable scripts.
• Basic understanding of content performance metrics, such as views and engagement.
• Familiar with Google Docs, Google Drive, or Microsoft Office for script documentation and collaboration.
• Creative, communicative, adaptable, and detail-oriented.
• Open to feedback, comfortable with revisions, and able to work under deadlines.
• Able to collaborate effectively with marketing, talent, and production teams.