Sales Manager

House of Tugu Jakarta is more than a hotel—it is a living museum of Indonesian art, history, and romance. Part of the renowned Tugu Group, we create deeply personal, story-driven hospitality experiences across Jakarta, Bali, and Lombok.

Role Overview

The Sales Manager will drive revenue through a balanced approach across offline sales, online distribution channels, and direct digital sales.

This role represents House of Tugu Jakarta while also supporting group-wide sales efforts across all Tugu properties, ensuring strong brand positioning and revenue growth across the portfolio.

Key Responsibilities

Property Sales (House of Tugu Jakarta)

* Develop and execute sales strategies to achieve revenue targets

* Build and maintain relationships with corporate clients, embassies, travel agents, and lifestyle partners

* Proactively generate new business, events, and partnerships

Online Sales & Distribution (OTAs & Platforms)

* Manage and optimize performance on platforms such as Booking.com, Expedia Group, and other relevant OTAs

* Monitor pricing, availability, and content to ensure competitiveness and brand consistency

* Work closely with revenue/yield teams on rate strategy and promotions

* Analyze performance metrics (conversion, ranking, reviews) and implement improvements

* Coordinate campaigns, visibility boosts, and partnerships with OTA account managers

Direct Sales Channels (Digital & Owned Platforms)

* Increase direct bookings via website, WhatsApp, email, and social channels

* Collaborate with marketing to improve website conversion and booking journey

* Manage and respond to inbound inquiries (WhatsApp, email, website) with strong conversion focus

* Develop and execute direct booking campaigns, packages, and exclusive offers

* Build and maintain guest database for repeat business and personalized outreach

Group Sales Support (Tugu Portfolio)

* Support sales efforts across all Tugu properties (Jakarta, Bali, Lombok, etc.)

* Cross-sell properties and handle multi-destination or group inquiries

* Participate in joint sales calls, roadshows, and presentations

* Contribute to overall brand and revenue strategies across the group

General Responsibilities

* Prepare proposals, contracts, and sales reports

* Track market trends, competitor activity, and pricing

* Represent the brand at networking events and industry functions

Requirements

* 3–5+ years in hotel sales, e-commerce, or digital distribution (boutique/luxury preferred)

* Strong understanding of OTA platforms (e.g. Booking.com, Expedia Group) and direct booking strategies

Experience handling direct guest communication channels* (WhatsApp, email, website inquiries)

* Commercial mindset with strong analytical and conversion focus

* Excellent communication and negotiation skills

* Fluent in English and Bahasa Indonesia

* Well-connected in Jakarta market is a plus

* Collaborative, proactive, and target-driven