Deskripsi pekerjaan Sales & Marketing Hotel Artisan Eats
Job Description – Sales & Marketing Hotel
1. Planning & Strategy
Develop sales and marketing strategies to increase room, meeting, and F&B revenue
Identify target markets (corporate, travel agents, OTA, government, etc.)
Prepare promotional plans (online and offline)
Create annual and monthly marketing budgets
2. Sales Activities
Prospect and acquire new clients
Maintain relationships with existing clients (corporate and travel agents)
Conduct sales calls, site visits, and presentations
Prepare and follow up on quotations and contracts
Achieve assigned sales targets
3. Digital Marketing
Manage OTA platforms (Traveloka, Agoda, Booking.com, etc.)
Implement pricing strategies (rate management & yield management)
Handle hotel social media accounts (Instagram, Facebook, etc.)
Execute digital marketing campaigns (ads, promotions)
Ensure all promotional content is updated and engaging
4. Branding & Promotion
Enhance hotel brand awareness
Create promotional materials (brochures, banners, packages)
Organize promotional events (holidays, special offers, etc.)
Collaborate with influencers and media partners
5. Administration & Reporting
Prepare daily, weekly, and monthly sales reports
Analyze sales performance and occupancy trends
Maintain client database and sales records
Monitor competitors’ pricing and marketing strategies
6. Internal Coordination
Coordinate with Front Office regarding reservations
Work closely with Housekeeping to ensure room readiness
Coordinate with Engineering for facility maintenance
Collaborate with F&B team for events and group bookings
7. Customer Relationship Management
Handle client inquiries and complaints (especially corporate/group)
Ensure customer satisfaction and repeat business
Build and maintain a strong customer database
8. Event & Group Handling
Manage group bookings (meetings, gatherings, weddings, etc.)
Coordinate event details with operational teams
Ensure smooth execution of events as per agreement
