Public Relation and KOL Specialist

Job Summary:

We are looking for a motivated and strategic PR and KOL Specialist to join our skincare company. In this role, you will be responsible for developing and executing PR strategies, building and maintaining relationships with Key Opinion Leaders (KOLs), influencers, and media outlets to enhance brand visibility, reputation, and awareness. Your role will be key to positioning our brand as a leader in the skincare industry through effective communication and partnerships.

Key Responsibilities:

• Develop and implement PR strategies to enhance the brand’s image and media presence.
• Build and nurture relationships with KOLs, influencers, media contacts, and external partners.
• Manage influencer marketing campaigns, including selecting, negotiating with, and coordinating with KOLs and influencers for product promotions.
• Write and distribute press releases, media kits, and other PR materials to targeted media outlets.
• Organize and oversee events such as product launches, media briefings, and influencer collaborations.
• Monitor and report on media coverage, influencer partnerships, and PR campaign results.
• Stay up to date with trends in skincare, media, and influencer marketing to ensure our brand remains relevant and top-of-mind.
• Assist in crisis communication when necessary, managing any brand-related challenges in the media.

Qualifications:

• Bachelor’s degree in Public Relations, Marketing, Communications, or a related field.
• Proven experience (3+ years) in PR, KOL/influencer management, or a related role, preferably in skincare, beauty, or lifestyle industries.
• Fluent in English
• Strong understanding of influencer marketing, media relations, and the latest trends in PR and social media.
• Excellent written and verbal communication skills.
• Strong networking skills and experience working with influencers, media, and industry professionals.
• Ability to manage multiple projects simultaneously and work under tight deadlines.