Deskripsi pekerjaan Public Relation & Community TSVC Establishment
Position : PR & Community
Department : Marketing
Industry : F&B / Restaurant & Lifestyle
AboutWe are looking for a PR & Community professional who understands that in the F&B industry, people don't just buy food and beverages, they buy experience, lifestyle, culture, and connection with the brand.
You will be responsible for building brand presence through PR, community engagement, social media ideation, and content planning, ensuring that the brand remains relevant, engaging, and connected with its target audience. This role focuses on what we communicate and why, while content production and execution are handled by the Marketing/Creative team.
Key Responsibilities
1. PR & Brand Communication
Develop and execute PR initiatives to strengthen brand awareness, reputation, and positioning.
Build and maintain relationships with media, KOL/influencers, communities, partners, and relevant external stakeholders.
Identify PR opportunities, brand moments, collaborations, and external exposure relevant to the F&B business.
Develop communication angles and key messages for campaigns, launches, events, and brand initiatives.
Coordinate with internal teams to ensure brand communication remains consistent across touchpoints.
2. Community & Engagement
Develop and maintain relationships with relevant communities and customer groups.
Identify opportunities for community collaborations, gatherings, activations, and customer engagement.
Develop community programs that strengthen customer loyalty and brand affinity.
Monitor audience/community behavior and identify trends that can become opportunities for the brand.
Build relationships with communities that are relevant to the brand's target market and F&B positioning.
3. Social Media Ideation & Content Planning
Develop social media content ideas and concepts based on brand positioning, audience behavior, trends, campaigns, and business objectives.
Develop monthly/weekly content plans and content calendars.
Define content pillars, topics, key messages, content angles, and recommended formats.
Develop creative direction and briefs for the Marketing/Creative team responsible for content production.
Identify relevant social media trends, cultural moments, seasonal moments, and F&B trends to be translated into content opportunities.
Collaborate with Marketing/Creative to ensure content execution reflects the intended communication direction.
Monitor social media performance and provide insights/recommendations for future content planning.
4. F&B & Brand Activation
Support marketing campaigns, new menu/product launches, outlet openings, events, and brand activations.
Develop communication and community strategies around important F&B moments such as new menu launches, seasonal campaigns, holidays, collaborations, and outlet activities.
Work closely with Operations to ensure marketing/community activities are relevant and executable within the outlet environment.
Requirements
- Minimum 2–3 years of experience in PR, Community, Social Media, Brand Communication, Marketing Communication, or related roles
- Experience in F&B, restaurant, hospitality, lifestyle, retail, or consumer brands is strongly preferred.
- Strong understanding of social media behavior, trends, audience engagement, and digital culture.
- Strong creative ideation and storytelling skills.
- Able to develop a clear content plan from a business/marketing objective.
- Strong communication, networking, and relationship-building skills.
- Comfortable working with KOLs, communities, media, and external partners.
- Strong copywriting and communication direction skills.
- Able to work cross-functionally with Marketing, Creative, Sales, and Operations.
- Organized, proactive, creative, and highly responsive to trends.
- Experience with social media analytics and performance reporting is a plus.
Important: This role is not primarily a content production role. You will focus on ideation, communication strategy, content planning, creative direction, PR, and community, while production is handled by the Marketing/Creative team
