Deskripsi pekerjaan Product Marketing TCL Industries
Product Marketing Specialist (TV, AC, Home Appliance)
PT Yongwang Electronics Indonesia
TCL Indonesia
𝐉𝐨𝐛 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 :
- Develop and execute product promotion strategies (positioning, targeting, selling point packaging).
- Study consumer insights, transform them into impactful marketing content.
- Select placement media (social media, offline channels, exhibitions, KOLs, etc.) and create impactful campaigns.
- Collaborate with product managers and sales teams to synchronize market demands.
- Adjust marketing rhythms with sales activities to maximize results.
𝐐𝐮𝐚𝐥𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 :
- Bachelor’s degree (preferably in Marketing or a related field).
- Experience in marketing, preferably at an Electronics and Home Appliance company.
- Ability to communicate actively in English
- In-depth understanding of integrated marketing campaigns (offline).
- Creative, analytical, and collaborative mindset.
- Willing to work using a personal laptop
Thank you
