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Deskripsi pekerjaan Product Marketing Manager Lead BukuWarung
- Becoming familiar with company products.
- Build on product messaging that sets new products apart from others in the market to give them a unique selling point
- Identifying key features in products that will appeal to customers.
- Working with the marketing department to develop marketing campaigns for each product.
- Planning product launches.
- Studying analytics relating to product campaigns.
- Translate technical details into benefits for the user
- Follow and analyze market trends to position products
- Craft compelling messages across marketing channels (landing pages, ad campaigns)
- Work with various teams (design, content, acquisition, product, sales) to implement strategies
- Test marketing product features, releases and ad copy
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers
- Bachelor’s degree in Marketing or Communications or any related field
- 4 years experience in Product Marketing / Product Management / Marketing
- Experience in copywriting is a plus
- Experience in market analysis & user research
- Familiar with product marketing tactics (e.g. integrated marketing campaigns)
- Superior verbal and written communication skills (English & Bahasa Indonesia).
- Impeccable attention to detail.
- Exemplary organization skills and time management abilities.
- Waktu kerja fleksibel
- Bisa kerja remote
- Tunjangan kesehatan dan kebugaran
- Parental/family leave
- Asuransi kesehatan
- Tunjangan pengembangan diri