Product Manager

We are seeking a Product Manager with hands-on experience in 0-to-1 physical product development and a global perspective. In this role, you will drive Johnson's fitness equipment product line—from market research and competitive analysis to defining product specifications—working closely with global teams and R&D partners to deliver highly competitive fitness solutions.

 Key Responsibilities

1. 0-to-1 End-to-End Product Lifecycle Management: Drive the end-to-end product lifecycle for brand-new fitness equipment, from initial concept generation and scope definition to mass production and commercial launch.

2. Market Research & Competitive Benchmarking: Conduct in-depth analyses of global fitness industry trends, key competitors, and user pain points to define forward-looking product feature roadmaps and value propositions.

3. Product Requirements: Author Master Product Plans and define Product Specifications, user stories and scenarios, Unique Selling Points, as well as pricing and positioning roadmaps.

4. Cross-Functional & Global Collaboration: Partner closely with global SBUs, HQ sales, and global marketing teams while collaborating with R&D and supply chain teams to drive project progress, ensuring target time-to-market and gross margin targets.

5. Product Launch & Continuous Optimization: Contribute to marketing messaging and promotional asset strategy, conduct product enablement training for sales teams, and track post-launch sales performance and user feedback to drive continuous quality improvements.

 Requirements

 Education: Bachelor’s or Master’s degree. Preferred major in Business, Management, Mechanical Engineering, Industrial Design, Computer Science, Information Management, or related fields.

 Work Experience: 5+ years of experience in physical product development, with a proven track record of successfully leading 0-to-1 product lifecycle projects.

 English Proficiency: Fluent in Listening, Speaking, Reading, and Writing (Must be capable of fluently leading cross-border meetings and drafting product documentation entirely in English).

 Skills & Required Capabilities

1. Global Collaboration & Communication: Hands-on experience working and communicating with international teams (overseas sales subsidiaries, foreign executives, and global sales/marketing teams).

2. Market Research & Competitive Benchmarking: Ability to independently conduct competitor benchmarking, market trend analyses, pricing insights, and feature mapping.

3. Product Functionality Planning: Strong skills in hardware specification definition, functional module architecture, and user experience logic.

4. Hardware-Software Integration: Sound understanding of hardware structure concepts; experience integrating hardware with digital software/mobile app teams is a strong plus.

5. Soft Skills: Ability to work independently with strong logical thinking and organizational skills; highly adept at cross-functional communication and conflict resolution.

Preferred Qualifications:

 Passionate about fitness or possesses a strong interest in the fitness equipment industry.