- Generate ideas for a workable solution (user flow and UI design) with consideration of user needs, product goals, business requirements, and tech limitation
- Proactively work with UX researcher to gain valuable knowledge and understanding, which will be then used to test hypotheses, assess product-solution fit and market-fit
- Create an understandable, usable design by applying usability and design principles
- Collaborate with PO to create initiatives that optimize product’s value, marketability, and usability by doing experimentation and testing various product strategies with qualitative and quantitative research methods
- Collaborates with other designers, researchers, and PO to document the progress and result of product initiatives.
- Present and justify the design concept and decisions to stakeholders by explaining the rationale and research behind it
- Work with other designers to document user flow and to improve the management of design files and assets
- Follow the standard of UI design and involved in the development of the design system
- Does additional research (desk) if needed
- Understanding of design and usability principle (Visual hierarchy, information hierarchy, color, spacing, size, typography)
- Good problem-solving ability: able to critically analyze a problem from multiple perspectives and generates ideas into a workable design solution
- Have practical experience in doing independent UX research in various methods (analytics, SWOT analysis, user interview, usability testing, card sorting, etc)
- Have deep product knowledge, UI UX strategy, and UX research to combine analysis from market and user research into product and UX strategy
- Love to empathize and have the curiosity in researching dan digging deep to solve user's problem
- Highly comfortable with ambiguity: very adaptable and thrive in a fast-paced environment, going outside the comfort zone and working under dynamic directions
- Proactive and able to take charge of situations when needed
- Has growth mindset: self-motivating, self-disciplined, and keen to learn new skills and knowledge
- Good communication skills, organized and able to work under pressure
Have knowledge in product development, and knowledge in product, marketing, and UI UX metrics/funnels