Product & Digital Marketing Executive

PT. Triputra Electric Abadi is a manufacturing company specializing in the production of distribution transformers PHB-TR, PHB-TM, APP, CTVT, Jointing Cables, and other transmission network accessories. We are committed to providing high-quality electrical solutions with proven innovation and reliability. Due to our rapid business growth, we are seeking competent and passionate marketing professionals to join our team in Tigaraksa, Tangerang Regency, Banten. This opportunity is suitable for those who want to thrive in a dynamic work environment and contribute to the company's strategic projects.

We are Hiring Product & Digital Marketing Executive

Job Responsibilities

Product Marketing

Develop and implement product marketing strategies, product positioning, and pricing policies.

Prepare and maintain product price lists and marketing materials.

Conduct market research and competitor analysis to identify market opportunities and customer needs.

Support product launches and promotional activities to drive market growth.

Channel & Business Development

Initiate, manage, and evaluate Contractor Programs and Panel Maker Incentive Programs.

Support distributor agreements, performance assessments, and channel development initiatives.

Identify new business opportunities and develop marketing programs to expand market penetration.

Build and maintain relationships with contractors, consultants, panel builders, distributors, and other key stakeholders.

Digital Marketing

Manage social media platforms by:

Creating content calendars.

Developing and scheduling content.

Engaging with followers and online communities.

Monitoring and analyzing content performance.

Tools: Instagram, Facebook, LinkedIn, TikTok, Hootsuite, Buffer.

Plan, execute, and optimize digital advertising campaigns by:

Defining target audiences.

Managing advertising budgets.

Monitoring campaign performance.

Improving return on investment (ROI).

Tools: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads.

Manage Search Engine Optimization (SEO) activities, including:

Conducting keyword research.

Optimizing website content and structure.

Building backlink strategies.

Monitoring and improving organic search performance.

Tools: Google Search Console, Ahrefs, SEMrush, Moz.

Develop and manage content marketing initiatives, including:

Blog articles.

Video content.

Infographics.

Marketing collateral and promotional materials.

Tools: Canva, Adobe Creative Suite, ChatGPT, WordPress.

Execute email marketing campaigns and lead nurturing programs.

Tools: Mailchimp, HubSpot, Brevo.

Generate and manage qualified leads through digital marketing channels, landing pages, lead forms, and customer databases.

Analytics & Reporting

Monitor and analyze marketing KPIs, website traffic, and campaign effectiveness.

Prepare regular marketing performance reports and provide recommendations for continuous improvement.

Tools: Google Analytics, Power BI, Looker Studio.

Qualifications

Bachelor's Degree in Marketing, Business Administration, Communication, Management, or related fields.

1–3 years of experience in Product Marketing, Digital Marketing, Marketing Communications, or related areas is preferred.

Strong understanding of marketing strategy, digital marketing, social media management, SEO, SEM, content marketing, and lead generation.

Hands-on experience with Google Ads, Meta Ads, Google Analytics, and marketing automation tools is an advantage.

Strong communication, presentation, analytical, and project management skills.

Creative, proactive, result-oriented, and willing to learn.

Ability to work independently as well as collaboratively in a team environment.

Proficient in Microsoft Office applications (Excel, PowerPoint, Word).

Preferred Skills

Marketing Communications

Digital Marketing

Social Media Management

Content Marketing & Content Strategy

Google Ads

Google Analytics

SEO & SEM

Lead Generation

Business Development

Marketing Campaign Management

We welcome passionate, highly motivated individuals who are eager to learn, contribute innovative ideas, and support the growth of our business.