Deskripsi pekerjaan Performance Media Specialist PT Flux Asia Solusindo
Key Responsibilities :
- Plan, execute, and optimize paid media campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and other relevant digital advertising channels.
- Develop media strategies aligned with clients' business objectives, target audience, and campaign goals.
- Manage campaign budgets efficiently to maximize ROAS, ROI, and overall performance.
- Monitor daily campaign performance and proactively optimize targeting, bidding strategies, creatives, placements, and audience segmentation.
- Analyze campaign results and provide actionable insights to improve future performance.
- Prepare weekly, monthly, and campaign-end performance reports with clear recommendations.
- Conduct A/B testing on creatives, copy, audiences, and landing pages to improve campaign effectiveness.
- Collaborate with Creative, Strategy, Account Management, and Production teams to develop high-performing campaign assets.
- Ensure proper implementation of tracking tools, including Meta Pixel, Google Tag Manager, Google Analytics (GA4), Conversion API, and conversion tracking.
- Stay updated with the latest digital advertising trends, platform updates, and industry best practices.
- Support client presentations by explaining campaign performance, optimization strategies, and future recommendations.
- Identify opportunities to scale campaigns while maintaining efficiency and profitability.
Qualifications :
- Bachelor's degree in Marketing, Business, Communications, or related field.
- Minimum 2 years of experience in Performance Marketing, Digital Advertising, or Paid Media.
- Strong understanding of Meta Ads Manager, Google Ads, TikTok Ads, LinkedIn Ads, and Google Analytics 4 (GA4).
- Experience with Google Tag Manager, Meta Pixel, Conversion API, and conversion tracking.
- Strong analytical skills with the ability to interpret campaign data and make optimization decisions.
- Excellent communication and presentation skills.
- Able to manage multiple campaigns simultaneously in a fast-paced agency environment.
- Detail-oriented, proactive, and results-driven.
