Deskripsi pekerjaan PERFORMANCE MARKETING SPECIALIST Chocochips
We are looking for a data-driven and hands-on Performance Marketing Specialist to manage and optimize paid advertising across Meta Ads, TikTok Ads, Shopee Ads, and CPAS/Collaborative Ads.
You will be responsible for driving profitable e-commerce growth through campaign optimization, budget management, creative testing, and performance analysis.
Key Responsibilities
- Plan, execute, monitor, and optimize paid advertising campaigns across Meta Ads, TikTok Ads, Shopee Ads, and CPAS/Collaborative Ads.
- Manage campaign setup, targeting, bidding, budget allocation, and daily performance optimization.
- Monitor key metrics including ROAS, CTR, CPC, CPM, CPA/CPO, Conversion Rate, and GMV.
- Make data-driven decisions to scale, optimize, maintain, or stop campaigns based on performance.
- Allocate advertising budgets effectively across platforms, campaigns, audiences, and products to maximize results.
- Work closely with the E-Commerce team to identify Hero SKUs, new arrivals, best sellers, and high-potential products to push through paid advertising.
- Conduct continuous A/B testing on creatives, audiences, offers, and campaign structures.
- Analyze creative performance and provide actionable feedback to the Creative/Content team to develop better-performing ads.
- Develop strategies to acquire new customers while optimizing retargeting and conversion campaigns.
- Prepare regular performance reports and provide clear insights and recommendations for continuous improvement.
- Stay updated with advertising trends, platform changes, competitor activities, and new opportunities across digital and marketplace platforms.
Requirements
- Minimum 2–3 years of hands-on experience in Performance Marketing, Paid Media, Digital Advertising, or similar roles.
- Strong hands-on experience with Meta Ads and TikTok Ads is required.
- Experience with Shopee Ads and CPAS/Collaborative Ads is highly preferred.
- Experience in Fashion, Beauty, Retail, or E-Commerce is a strong advantage.
- Strong understanding of ROAS, CTR, CPC, CPM, CPA/CPO, Conversion Rate, and other performance metrics.
- Strong analytical and problem-solving skills with the ability to turn data into optimization actions.
- Good understanding of creative testing, audience testing, prospecting, and retargeting.
- Proficient in Microsoft Excel / Google Sheets.
- Highly data-driven, proactive, detail-oriented, and target-oriented.
- Able to work in a fast-paced environment and manage multiple campaigns simultaneously.
- Willing to work fully on-site (WFO) in Cengkareng, West Jakarta.
