Deskripsi pekerjaan Performance Marketing Specialist Kwala
We’re looking for a data-driven and results-oriented Performance Marketing Specialist to drive business growth through effective digital advertising strategies. You will be responsible for managing campaigns, optimizing advertising performance, and maximizing marketing efficiency to achieve business objectives.
Job Description
- Plan, execute, and optimize paid advertising campaigns across Meta Ads and TikTok Ads.
- Manage advertising budgets to maximize ROAS and overall marketing efficiency.
- Monitor and analyze campaign performance, including ROAS, CPA, CAC, CTR, CPC, and conversion rates.
- Conduct A/B testing to improve campaign, audience, and creative performance.
- Identify growth opportunities and develop data-driven optimization strategies.
- Collaborate with the Marketing and Creative teams to develop high-performing advertising content.
- Prepare regular performance reports and actionable recommendations.
Requirements
- Minimum 1–3 years of experience in Performance Marketing, Digital Advertising, or a similar role.
- Hands-on experience managing Meta Ads and TikTok Ads.
- Strong understanding of digital advertising metrics and campaign optimization.
- Analytical mindset with the ability to translate data into actionable insights.
- Experience managing advertising budgets and evaluating campaign effectiveness.
- Strong ownership, attention to detail, and problem-solving skills.
- Experience in e-commerce or D2C brands is a plus
Placement
📍 Kebayoran Lama, Jakarta Selatan
If you're excited to learn, contribute to meaningful collaborations, and grow with a fast-moving brand, we’d love to meet you!
