Deskripsi pekerjaan Performance Marketing Specialist ECLAIRESHOP
Performance Marketing Specialist (Meta, Shopee & TikTok Ads)
ECLAIRE | Full-Time | Work From Office
Location: Metland Puri, Cipondoh, Tangerang
About Eclaire
Eclaire is a growing women's fashion brand offering timeless, feminine, and effortlessly chic pieces for women of different shapes and sizes.
We're looking for a data-driven and results-oriented Performance Marketing Specialist who understands how to turn advertising strategies into measurable sales growth and profitability.
Job Responsibilities :
- Plan, execute, manage, and optimize paid advertising campaigns across Meta Ads, Shopee Ads, and TikTok Ads (including GMV Max).
- Develop advertising strategies to drive traffic, conversions, GMV, and profitable sales growth.
- Manage daily advertising budgets, bidding strategies, targeting, and campaign optimization.
- Monitor and analyze key performance metrics, including ROAS, CPA, CAC, CTR, CPC, conversion rates, and advertising costs.
- Identify high-performing products and campaigns to scale while maintaining profitability.
- Conduct A/B testing on audiences, creatives, campaign structures, and advertising strategies.
- Collaborate with the Creative Brand Lead and Content Creator to develop performance-driven ad creatives.
- Plan and optimize advertising campaigns for product launches, monthly promotions, and major shopping events.
- Prepare weekly and monthly performance reports with actionable insights and improvement strategies.
- Continuously identify opportunities to improve advertising efficiency, conversion rates, and return on investment.
Qualifications :
- Minimum 2 years of hands-on experience in Performance Marketing, Paid Advertising, or E-commerce Advertising.
- Proven experience managing Meta Ads, Shopee Ads, and TikTok Ads (GMV Max) is required.
- Strong understanding of advertising campaign structures, bidding strategies, audience targeting, and budget optimization.
- Experienced in managing and scaling e-commerce advertising campaigns with measurable results.
- Strong analytical skills and understanding of ROAS, CPA, CAC, GMV, conversion rates, and profitability.
- Familiar with Meta Ads Manager, Shopee Seller Centre, TikTok Ads Manager, and TikTok Shop Seller Center.
- Experience in creative testing, A/B testing, and conversion optimization.
- Able to analyze advertising performance and translate data into actionable strategies.
- Independent, proactive, detail-oriented, and target-driven.
- Experience in fashion, beauty, lifestyle, or retail e-commerce is highly preferred.
What We Offer :
- Competitive salary based on experience and skills.
- Opportunity to manage and scale advertising campaigns for a growing fashion brand.
- Collaborative working environment with a dedicated creative and marketing team.
- Freedom to test new strategies and contribute directly to business growth.
- Career development opportunities as Eclaire expands.
Work Details
Employment Type:Full-Time, Work From Office (WFO)
Working Days: Monday–Friday
Working Hours:09.00–17.00 WIB
Location:Metland Puri, Cipondoh, Tangerang
We're looking for someone who doesn't just run ads, but knows how to analyze the numbers, optimize performance, and scale campaigns profitably.
Let's grow Eclaire together!
