Deskripsi pekerjaan Performance Marketing Specialist Incre
In this role, you will plan, execute, and optimize performance marketing campaigns across digital channels to drive customer acquisition, engagement, and revenue. You will conduct performance analysis, set up and manage campaigns (such as marketplace ads, paid social, and display), monitor performance dashboards, and adjust bids, budgets, and creatives based on data. Daily tasks include analyzing campaign metrics, summarizing performance reports and suggesting new growth experiments. You will also support continuous testing of any performance funnels to improve conversion rates and return on ad spend.
Qualifications
- Strong Communication skills to clearly present insights, collaborate with cross-functional teams, and maintain professional client interactions.
- Ability to perform Marketplace Ads, Meta Ads, and TikTok Ads is a must. Ability to perform Google Ads is a plus.
- Proficiency in Performance Marketing Strategy, including planning, executing, and optimizing performance-focused campaigns across digital channels, especially in Marketplace.
- Customer Service mindset to respond to stakeholder needs, gather feedback, and contribute to a positive client experience.
- Familiarity with Performance Marketing Metrics (e.g., Cost Ratio, ROAS, ROI, AOV, ABS or similar metrics).
- Strong quantitative and problem-solving skills, with the ability to interpret data and make data-informed decisions.
- At least 1–2 years of relevant experience, from either an agency or client-side background.
- Ability to work and manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.
