Deskripsi pekerjaan Performance Marketing Specialist PT Sinar Mutiara Kasih (Memorylife)
Job Description
- Plan, execute, monitor, and optimize digital advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and other relevant platforms
- Develop data-driven marketing strategies to increase brand awareness, website traffic, and online sales in accordance with business targets.
- Manage advertising budgets, conduct A/B testing, and optimize campaign performance to maximize ROI.
- Identify creative asset requirements for advertising campaigns and coordinate with the Creative and Content teams to develop effective promotional materials.
- Ensure product visuals are consistent with Memory Life's brand guidelines across E-Commerce platforms and Social Media.
- Assist in creating campaign designs and AI-generated model photos or product creatives for E-Commerce catalog and advertising needs.
- Monitor and evaluate product visuals on E-Commerce platforms, particularly Shopee, to ensure accuracy of product details, colors, and designs and minimize misleading information and customer complaints.
- Prepare regular performance reports, conduct market and competitor research, and provide recommendations to improve marketing strategies and campaign results.
Qualifications
- Bachelor's degree (S1) in Marketing, Design, or a related field.
- Minimum 3 years of experience in performance marketing or digital advertising.
- Hands-on experience managing Meta Ads, Google Ads, and/or TikTok Ads.
- Strong analytical skills with the ability to interpret campaign data and performance metrics.
- Familiarity with Google Analytics, advertising dashboards, and reporting tools.
- Familiar with design tools such as Canva or Adobe Creative Suite and experienced in using AI tools for marketing and creative content development.
