Deskripsi pekerjaan Performance Marketing Specialist Nadialaydrus Production
Keep Never Aging is a growing local skincare brand founded by dr. Nadia Alaydrus, focused on premium, dermatologically tested anti-aging skincare.
We’re looking for a Performance Marketing Specialist to drive KNA’s digital acquisition and sales across paid media and e-commerce platforms.
Responsibilities:
• Plan, execute, monitor, and optimize TikTok Ads, Meta Ads, Shopee Ads, and Google Ads/SE.
• Manage and optimize campaign budgets to achieve sales, ROAS, CAC/CPA, and conversion targets.
• Analyze campaign and customer data to identify growth opportunities and improve performance.
• Develop testing strategies for audiences, creatives, offers, and campaigns.
• Work closely with the Content, E-commerce, and Marketing teams to create performance-driven campaigns.
• Support major commercial campaigns
• Provide regular performance reports and actionable recommendations.
• Support basic SEO/SEM initiatives to improve acquisition and search visibility.
Requirements:
• 2+ years of experience in Performance Marketing / Paid Media / Digital Marketing.
• Hands-on experience with TikTok Ads, Meta Ads, and/or Shopee Ads.
• Experience with Google Ads / SEM is a plus.
• Experience handling beauty, skincare, makeup, FMCG, or consumer brands is highly preferred.
• Strong understanding of ROAS, CAC/CPA, CTR, CPC, CVR, and conversion optimization.
• Analytical, commercially minded, proactive, and comfortable working with numbers and performance targets.
• Able to turn data into clear actions, not just reports.
• Portfolio or campaign case studies with measurable results are highly preferred.
What We’re Looking For:
Someone who doesn’t just know how to run ads, but understands how to turn traffic into customers and marketing spend into sales.
