Deskripsi pekerjaan Performance Marketing Specialist PT Abeaudy Sukses International
Job Description – Performance Marketing Specialist
- Plan, execute, and optimize paid digital campaigns (Meta Ads, Google Ads, TikTok Ads, etc.).
- Manage advertising budgets and ensure achievement of KPIs (ROAS, CPA, CTR, Conversion Rate).
- Conduct A/B testing for creatives, audiences, and landing pages.
- Analyze campaign data and provide performance-driven insights.
- Collaborate with the Creative and Content teams to develop high-converting ad materials.
- Manage audience targeting, retargeting, and campaign scaling strategies.
- Monitor daily performance and perform regular optimizations.
- Prepare weekly and monthly performance reports.
- Identify growth opportunities and new acquisition channels.
- Manage pixel tracking, conversion tracking, and analytics tools.
- Coordinate with the E-commerce team to improve overall sales performance.
Qualifications – Performance Marketing Specialist
- Minimum 2–4 years of experience in Performance Marketing or Digital Advertising.
- Hands-on experience managing Meta Ads, Google Ads, and TikTok Ads.
- Strong understanding of marketing funnels (awareness – consideration – conversion).
- Familiar with KPIs such as ROAS, CPA, CAC, CTR, and CPC
- Proficient in data analysis using Google Analytics and Ads Manager.
- Strong analytical and data-driven mindset.
- Comfortable working with targets and in a fast-paced environment.
- Experience in beauty or e-commerce industry is a plus.
- Able to work independently and collaboratively within a team.
- Creative mindset with strong awareness of digital marketing trends.
