Performance Marketing Specialist

Gapai is a licensed Indonesian overseas placement company (P3MI). We recruit, prepare, and place Indonesian workers into jobs abroad — spa therapists, Japan SSW, and other tracks. We only earn when a candidate actually arrives in the destination country, which means paid acquisition here is not about cheap leads. It is about candidates who make it all the way through.

You will own paid acquisition end to end: designing and building the campaigns, budget, buying, measurement, and the feedback loop that connects what happens in the ad account to what happens six months later at the airport.

What you'll own

• Meta-first paid acquisition across all recruitment tracks. Meta is the primary channel; you will also test TikTok and Google where the track economics justify it.
• The conversion path. Depending on the track, a click may land on a landing page, a lead form, click-to-WhatsApp, or a direct message. Deciding which path each track should use — and proving it with data — is part of this role. You own everything between the ad click and the moment a candidate becomes contactable.
• Signal quality. Pixel, Conversions API, and offline conversion uploads so Meta optimizes toward candidates who progress, not toward whoever fills a form fastest. This is the highest-leverage part of the job.
• The funnel economics, not just CPL. You will report cost per qualified lead, cost per document-complete, cost per departure, and blended cost per arrival by track. You will be expected to argue for or against a track based on those numbers.
• Creative testing cadence. We produce creative volume through an AI-assisted system. Your job is to design the test matrix, brief it, judge the results, and kill losers fast — not to sit in Canva.
• Weekly reporting that a founder can act on in five minutes.

Who you'll work with

You'll work daily with our marketing team on creative direction.

What we're looking for

Must have:

• 2+ years running Meta ad accounts with real budget responsibility — you have personally been accountable for a monthly spend number, not just executed someone else's plan.
• Working knowledge of Pixel and Conversions API. You can explain what breaks when server-side events are set up wrong.
• Comfort with lead-gen or considered-purchase funnels where the conversion happens offline and late.
• You can read a spreadsheet and defend a conclusion from it. Basic SQL or Metabase familiarity is a strong plus.
• Bahasa Indonesia fluency and enough English to read Meta documentation the week it changes.

Strong plus:

• Has run lead-gen across more than one conversion path — landing pages, native lead forms, click-to-WhatsApp — and can say what made them choose one over another.
• Experience in education, recruitment, healthcare, property, or financial services — any category with a long, high-consideration decision.
• You have used AI tools to increase your own creative and analytical throughput, and can show what that changed.

Not required:

Design or video editing skill.

Google Ads certification collections.