Deskripsi pekerjaan Performance Marketing Specialist / Digital Marketing InovaKit
Location: Bekasi
Employment Type: Full-time
Department: Marketing
We are seeking a skilled and data-driven Performance Marketing Specialist to manage and optimize our digital advertising efforts. You will handle multi-channel campaigns, build landing pages, analyze performance data, and ensure strong ROI.
Key Responsibilities:
- Run and optimize campaigns across Meta Ads (General & CPAS), Google Ads, TikTok Ads, and Marketplace Ads.
- Manage full campaign flow: targeting, budgeting, bidding, creative direction, and optimization.
- Build and improve WordPress landing pages for better conversions and user experience.
- Perform A/B testing on creatives, landing pages, and audience groups.
- Analyze campaign performance using tools like Google Analytics and create clear reports.
- Work with Content, Creative, and Sales teams to align messaging and goals.
- Monitor and control ad spend to achieve targets (CPC, CPA, ROAS, CTR, etc.).
- Conduct market and competitor research to find trends and new opportunities.
- Recommend new strategies, ideas, and creative concepts for stronger results.
- Stay updated on platform changes, digital marketing trends, and compliance rules.
- Provide creative input for ad copy, visuals, and landing page improvements.
- Report results and insights directly to executive management.
Qualifications:
- 3–5 years of experience in digital marketing with proven performance marketing results.
- Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s is a plus).
- Proficient in managing Meta Ads (General and CPAS), with a proven track record of campaign results.
- Experience managing Marketplace Ads such as Shopee Ads and TikTok Ads.
- Skilled in building and editing WordPress landing pages.
- Strong analytical abilities and experience with digital marketing tools and reporting.
- Excellent communication, teamwork, and strong ownership mindset.
- Creative thinker with attention to detail.
- Familiar with Google Analytics and other web analytics tools.
- Up to date with the latest digital marketing trends and best practices.
Nice to have:
- 2+ years of experience managing Google Ads is a plus. No experience with Google Ads? No problem, we'll train you.
- Relevant certifications (Google Ads, Meta Blueprint, etc.).
Please Note!
We will only process candidates whose skills match the qualifications above. Please attach your CV and portfolio (campaign examples, ad results, and WordPress landing pages) when applying. Only shortlisted candidates will be contacted.
