Deskripsi pekerjaan Performance Marketing Lead HashMicro
Join HashMicro, a leading software development company revolutionizing the business landscape. We specialize in providing customized and scalable software solutions tailored to specific industries, including ERP, CRM, HRM, and inventory management systems.
With a focus on simplicity and user-friendliness, our solutions empower businesses to optimize operations, make data-driven decisions, and achieve success. Join our team of dedicated professionals, and be part of a supportive and innovative environment where your skills are valued, and you can make a meaningful impact on the industry.
As a Performance Marketing Lead at HashMicro, you will be responsible for developing and implementing digital marketing strategies to drive brand awareness, increase online visibility, and generate leads. You will lead a team of digital marketing specialists and collaborate with cross-functional teams to create and execute effective digital campaigns across various channels. This role requires a strong understanding of digital marketing techniques, a creative mindset, and the ability to analyze data to optimize campaign performance.
Responsibilities:
- Develop and execute comprehensive digital marketing strategies to achieve business objectives and drive brand growth.
- Manage and optimize digital marketing campaigns across channels such as search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, and display advertising.
- Lead a team of digital marketing specialists, providing guidance, support, and performance feedback.
- Collaborate with the creative team to develop engaging and impactful digital content, including website copy, landing pages, blog posts, social media posts, and email campaigns.
- Conduct market research and competitor analysis to identify new trends, target audiences, and growth opportunities.
- Monitor and analyze key metrics and performance indicators to measure the effectiveness of digital campaigns and identify areas for improvement.
- Stay up-to-date with the latest industry trends and emerging digital marketing technologies, recommending and implementing innovative strategies to stay ahead of the competition.
- Manage relationships with external vendors, agencies, and partners to ensure effective collaboration and delivery of digital marketing initiatives.
- Stay informed about relevant legal and regulatory requirements related to digital marketing activities, ensuring compliance in all campaigns.
- Report directly to executive management.
Qualifications:
- Minimum 3-5 years working experience in digital marketing.
- Bachelor's degree in Marketing, Communications, or a related field. A master's degree is a plus.
- Proven work experience as a Senior or Digital Marketing Lead or similar role, with a successful track record in planning and executing digital marketing campaigns.
- In-depth knowledge of various digital marketing channels, including SEM, SEO, social media advertising, email marketing, and display advertising.
- Experience in managing and optimizing campaigns on popular digital advertising platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads.
- Strong analytical skills and proficiency in using digital marketing tools for data analysis and reporting.
- Excellent communication and leadership skills, with the ability to collaborate and coordinate with cross-functional teams.
- Creative thinking and the ability to generate innovative ideas to drive brand engagement and lead generation.
- Familiarity with website analytics tools, such as Google Analytics, to track and measure campaign performance.
- Up-to-date knowledge of digital marketing trends, best practices, and industry regulations.
- Certifications in digital marketing or related fields are a plus.
