Job description for Performance Marketing Executive (Shopify Ads) at Công ty TNHH Insights
Digital Channel Strategy & Execution:
- Plan and manage digital campaigns across various channels, including paid social (Facebook, Instagram, Twitter, LinkedIn), display advertising, video advertising, and programmatic.
- Oversee the day-to-day management of paid ad campaigns, including budget allocation, bid optimization, keyword research, ad copy creation, and performance monitoring.
- Implement robust remarketing strategies to re-engage potential customers and drive conversions.
- Stay at the forefront of marketing trends, identifying and testing new digital channels and technologies to expand reach and improve CAC.
Performance Optimization & Analysis:
- Utilize web and app analytics tools to track campaign performance, analyze user behavior, and generate actionable insights.
- Develop and maintain comprehensive performance reports, clearly communicating key metrics, trends, and recommendations to the growth team and leadership.
- Conduct A/B testing on ad creatives, landing pages, and in-app experiences to optimize conversion rates.
- Analyze pricing strategies and identify opportunities to improve competitiveness and attract new customers.
Budget Management & ROI:
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources across channels to maximize CAC
- Develop and implement strategies to achieve key performance indicators (KPIs), such as customer acquisition cost (CAC).
- Other tasks assigned by CGO.
Requirement:
- 3+ years of proven experience in a performance marketing role or similar, preferably in or related to technology/ e-commerce/ SaaS sectors.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Strong understanding of the Shopify ecosystem and e-commerce trends.
- Deep understanding of digital tracking tools (e.g., Appsflyer, Adjust, Google Analytics) and experience using them for data collection, analysis, and interpretation.
- Ability to leverage data to inform strategic decisions and optimize marketing effectiveness.
- Excellent verbal and written English skills, with the ability to collaborate effectively with diverse teams
- Knowledge of SEO and SEM best practices.
- Experience with A/B testing and conversion rate optimization.
- Young, energetic, hunger for knowledge, and always ready for new challenges.
- Empathy, Patience, Hardworking.
