Deskripsi pekerjaan Performance Marketing Analyst (PMA) PT. Laksana Citra Indonesia ( Sepasang Collection )
Responsibilities:
- Manage end-to-end performance marketing (Google,Meta, Tiktok, Shopee)
- Analyze performance & optimize results (ROAS, CAC, conversion)
- Run A/B testing to improve and scale campaigns.
- Collaborate with marketing teams to ensure consistent messaging and optimize campaigns to achieve key KPIs.
- Ensure marketing budgets are allocated and spent efficiently and effectively across all performance channels.
Requirements:
- Min. D3 in Marketing or related field.
- 1 year experience in performance marketing in retail industry (e-commerce preferred).
- Strong knowledge of ads platforms (Shopee, Meta, TikTok) & performance - marketing strategies.
- Strong analytical, reporting, and communication skills.
- Ability to work both strategically and hands-on.
- Good understanding of e-commerce trends.
