Deskripsi pekerjaan Performance Marketing / Ads Optimizer Meta Ads, Shopee & TikTok PartnerKu
1. Membuat Funnel Marketing
- Menyusun customer journey (Awareness → Consideration → Conversion)
- Membuat strategi landing page, lead form, WhatsApp, atau DM funnel
- Menentukan objective campaign sesuai target bisnis
- Menyusun strategi retargeting & remarketing
2. Mengelola Meta Ads (Facebook & Instagram)
- Membuat campaign sesuai objective
- Audience research & audience testing
- Creative testing (image, video, copywriting)
- Budget allocation & scaling
- Optimasi campaign berdasarkan data
3. Mengelola Marketplace Ads
- Shopee Ads
- Keyword Ads
- Discovery Ads
- Shop Ads
- Optimasi ROAS & ACOS
- TikTok Shop Ads
- Product GMV Max
- Video Shopping Ads
- Live Shopping Ads
- Optimasi campaign berdasarkan performa
4. Analisa & Optimasi
- Monitoring CTR, CPC, CPM, CPA, CPL, ROAS
- Menganalisa data campaign
- Membuat laporan performa secara berkala
- Melakukan A/B Testing secara rutin
- Scaling winning campaign
- Menurunkan biaya iklan tanpa mengurangi hasil





