Deskripsi pekerjaan Online Operation Manager — Growth Architect PT Uper Education Technology
Online Operation Manager — Growth Architect
Role Vision
We are committed to empowering Indonesian youth through digital innovation, opening new pathways for higher education and career development in China.
In this role, you will not only be an operations executor, but also a Growth Architect from 0 to 1, responsible for building the commercial growth engine for CSCA (China's version of the SAT) in the Indonesian market.
Key Responsibilities
1. Growth Model Development
Build the complete traffic-to-conversion funnel for the CSCA program from the ground up, establishing a scalable growth model.
2. KOL / Influencer Ecosystem Development
Identify and collaborate with Indonesian KOLs, influencers, and live-stream creators to build a sustainable content marketing ecosystem.
3. Multi-Channel Paid Traffic Management
Plan and manage paid advertising campaigns across TikTok and major social media platforms, with full ownership of budget allocation and ROI performance.
4. Data-Driven Optimization
Continuously analyze marketing data and user behavior to refine strategies, improve customer acquisition efficiency, and increase conversion rates.
5. Cross-Team Collaboration
Work closely with the admissions and academic teams to ensure traffic quality aligns with enrollment objectives.
Requirements
1. Practical Experience
1–3 years of experience managing paid traffic campaigns on TikTok or major social media platforms.
2. Resource Advantage
Experience in KOL / influencer partnership development. Existing influencer networks in Indonesia are a strong plus.
3. Industry Understanding
Strong understanding of digital marketing strategies. Experience in the education industry is preferred.
4. Core Competencies
Strong analytical skills with the ability to identify growth opportunities through data and manage a full growth funnel.
5. Mindset
Entrepreneurial mindset with the ambition to build and scale projects from 0 to 1.
6. Language Skills
Fluent in English (spoken and written) to communicate effectively with internal teams and partners
Why Join Us?
1. Blue Ocean Opportunity
CSCA is a new educational category in the Indonesian market. You will play a key role in shaping an industry milestone.
2. High Level of Autonomy
You will have the freedom to design marketing strategies and allocate budgets to validate your growth hypotheses.
3. Growth & Rewards
Competitive salary with performance-based equity incentives for outstanding performers.
4. Social Impact
Your work will help Indonesian youth access new opportunities for education and career development in China.
Salary Range: Rp 8,500,000 – Rp 11,000,000 per month
(Final salary will be determined based on experience and qualification)
📍 Placement: Tangerang Selatan
