Pastikan perusahaan yang kamu lamar resmi dengan memeriksa website dan lowongan kerja mereka.
Deskripsi pekerjaan Online Brand Manager L'oréal Vietnam
- Implement the e-commerce strategy: focus on increasing online and multichannel revenues by establishing the online selling strategy for a defined client/customer.
- Ensure that all digital activity is consistent with the objective and the essence of the brand and contributes to the growth of the brand by managing interactive campaigns and customers
- Responsible for Ecom P&L by the brand under guideline & supervision of Brand Director, growing to Sell Out on their Brand ahead of Category
- Converts the Brand Strategy into an operational E-Brand Plan (local HP definition, investment framing per hero product
- Build content planning corresponding to the activity plan
- Responsible for ECom bottom of the funnel (CPAS, Marco, etc.) off platform Media Budget to drive quality traffic to the right platform, on the right SKU, at the right time
- Builds overall E-store brand image : content, layout, promotions (bundles) & story
- Translates and writes local Copy in line with Regional guidelines
- Sets brand pricing & Promotional strategy
- Champions the Online Brand plan for their Brand in both platforms including: Setting framework, strategy & staging calendar for campaigns, p rice, assortment , hero SKU f ocus , GWPs, campaign s tories , b undling, feed content planning, c ross s elling and off platform media (incl. media budget)
- Develops a clear traffic strategy, execute & optimize for off platform traffic for each platform
- Responsible for developing marketing tools for the platform.
- Define target Product/ Key Word
- Define Cross Selling Frame
- Improve R atings and Reviews for pillar product by building insights on this data
- Constantly work on the buyer data to improve loyalty & repurchase
- Candidate who has experience in Marketing or Digital interested in E-commerce & willing to learn.
- Strong Operational Marketing profile from FMCG background who is capable of building detailed activity plans
- Experience at E-commerce platforms would be referral
- Collaborative and able to work between Sales & Marketing to build the right plan.
- Strong Analytical Skill
- Tunjangan pengembangan diri
- Aktivitas team building