Offline Brand & Execution Lead - KAYANA (FREELANCE)

KAYANA is a local perfume brand that brings out the uniqueness and beauty of Woody Scents.

KAYANA is currently opening a position for an Offline Brand & Execution Lead. This role is responsible for bringing the KAYANA brand experience into real life across multiple channels (Consignment Stores, Bazaars / Pop-Up Stores, and Offline Activities / Activations). We are looking for a hands-on, proactive, and creative individual to expand our physical presence.

Type: Part-Time / Freelance Retainer (Opportunity to transition to Full-Time)

Location: Remote Work + On-site (for local offline events & consignment store visits around Jakarta)

Eligibility: Open to university students, fresh graduates, or experienced candidates.

Key Responsibilities:

• Lead and execute end-to-end offline campaigns, pop-up events, and retail activations
• Manage offline retail partners (consignment stores), including stock levels, display presentation, sales tracking, and partner relations.
• Source and secure high-performing offline event opportunities, bazaars, and strategic brand collaborations.
• Coordinate logistics, vendor setups, booth aesthetics, and on-site event staff.
• Plan and execute offline activations to boost KAYANA’s overall brand presence.

Requirement:

• Experience in brand activation, event coordination, or retail management is a plus (a background in fashion, lifestyle, or fragrance is a huge plus).
• Highly organized, resourceful, and capable of working independently on-site.
• Owns a laptop and is proficient in Microsoft Excel and creating presentations.
• Strong communication and negotiation skills when dealing with retail partners and vendors.
• Solid knowledge of marketing (offline and online) as well as current industry trends.
• Strong people management skills (specifically in handling hired SPG/SPB event staff).
• A keen eye for aesthetic detail, visual merchandising, and brand representation.