Marketplace Specialist

Job Description

• Manage and optimize marketplace stores, including Shopee and TikTok Shop.

• Develop strategies to achieve monthly sales and GMV targets.

• Manage marketplace campaigns, promotions, vouchers, and flash sales.

• Optimize product listings, pricing, and product visibility.

• Manage and optimize marketplace ads to improve ROAS and sales performance.

• Develop Live Commerce strategies to increase sales and conversion.

• Manage affiliate programs and creator collaborations to drive sales.

• Analyze marketplace performance and prepare regular sales reports.

• Monitor competitors, market trends, and product performance.

• Coordinate with marketing, creative, warehouse, and customer service teams.

Requirements

• Minimum Bachelor's Degree (S1) in Marketing, Business, or a related field.

• Minimum 3 years of experience in marketplace management.

• Hands-on experience with Shopee and TikTok Shop.

• Understanding of marketplace ads, Live Commerce, and affiliate marketing.

• Strong analytical skills and proficiency in Excel or Google Sheets.

• Target-oriented, proactive, and commercially minded.

• Able to analyze data and develop strategies to increase sales.

• Experience in fashion or lifestyle brands is a plus.

Key Performance Indicators (KPIs)

• Monthly GMV and sales target achievement.

• Marketplace sales growth and conversion rate.

• Marketplace ads performance and ROAS.

• Live Commerce sales performance.

• Affiliate-generated sales.

• Campaign effectiveness and promotional efficiency.