Deskripsi pekerjaan Marketplace Specialist (Shopee & Tiktok) Beatrice Clothing
Job Description:
We are seeking a highly motivated and experienced Marketplace Specialist to join our team. The ideal candidate will have a strong understanding of the Shopee and TikTok ecosystems, particularly in live streaming, promotions, and advertising strategies. You will be responsible for planning, executing, and optimizing marketplace campaigns, as well as managing live streaming teams to drive sales and brand growth.
Key Responsibilities:
- Plan and manage promotional campaigns, flash sales, and other platform-based initiatives on Shopee and TikTok.
- Understand and implement affiliate/affiliator programs on both Shopee and TikTok to drive traffic and conversions.
- Manage and coordinate a large team of 5–10 live stream hosts, ensuring alignment with brand standards and streaming schedules.
- Develop and execute effective marketing strategies specifically for live streaming to maximize engagement and revenue.
- Handle Shopee Ads and TikTok Ads, including budget allocation, targeting strategies, performance analysis, and optimization.
Qualifications:
- Proven experience in managing Shopee and TikTok marketplace channels.
- Deep understanding of promotional mechanics and campaign features on Shopee and TikTok platforms.
- At least 1–2 years of experience in managing large-scale live streaming operations with well-established brand(s).
- Strategic thinking and creativity in crafting marketing campaigns tailored for live audiences.
- Hands-on experience with Shopee Ads and TikTok Ads, with measurable success in performance marketing.
